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View articleAt the eMetrics conference, analytics experts examined how to get better insights from an increasing amount of data. Read More...
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View articleIdentifying qualified Web analytics specialists is a challenging process, but that could change soon. Read More...
View articleYour Web analytics reports may be pumping out insights that are not exactly what they seem. Here are some factors to consider before acting on that in...
View articleOnce you've decided what to segment, how do you actually create the segments? A look at the pros and cons of two approaches. Third in a series. Read M...
View articleUnderstand which of these problems you are you are trying to solve. Second in a series. Read More...
View articleThree different approaches to segmenting your online audience. First in a series. Read More...
View articleInvesting in tools to better understand your customers is only the first step. Read More...
View articleWeb analytics providers, digital marketers, and market researchers should work to shore up these three areas to help improve online marketing's effect...
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View articleConsider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover. Read Mor...
View articleA process called "appropriate attribution" offers insights into the roles that different channels play in leading to successful conversions. Read More...
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