Trends in Marketing Analytics 2009
Analytics

Trends in Marketing Analytics 2009

14y Neil Mason

Trends in Marketing Analytics 2009

The eMetrics summit and a vendor's U.K. conference offer insights. Read More...

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Web Analytics Report Card
Analytics

Web Analytics Report Card

15y Neil Mason

Web Analytics Report Card

In a promising sign, businesses allocate an increased share of their analytics budgets on staff instead of technology. But businesses are still coming...

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Building Analytics Into Your Business Processes
Analytics

Building Analytics Into Your Business Processes

15y Neil Mason

Building Analytics Into Your Business Processes

A four-part framework to measure how your business is doing with its online marketing initiatives. Read More...

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Analytics Basics: Getting the Right Numbers Right
Analytics

Analytics Basics: Getting the Right Numbers Right

15y Neil Mason

Analytics Basics: Getting the Right Numbers Right

Bad data mean bad news for your analytics program -- and your business. Read More...

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Building Out a Web Analytics Team
Analytics

Building Out a Web Analytics Team

15y Neil Mason

Building Out a Web Analytics Team

To be effective, a digital marketing analytics team needs these three skill sets. Can one person possess them all? Read More...

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Recognize Customers as Individuals, Part 3
Analytics

Recognize Customers as Individuals, Part 3

15y Neil Mason

Recognize Customers as Individuals, Part 3

Advancements in Web site usability tools promise to improve insights about online customer experiences and expectations. Here's a look at the evolutio...

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Recognize Customers as Individuals, Part 2
Analytics

Recognize Customers as Individuals, Part 2

15y Neil Mason

Recognize Customers as Individuals, Part 2

Organizations must avoid adopting a one-tool-fits-all approach to understanding and measuring the online customer experience. Here are some tools that...

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Recognize Customers as Individuals, Part 1
Analytics

Recognize Customers as Individuals, Part 1

15y Neil Mason

Recognize Customers as Individuals, Part 1

"I am not a number, I am a person," is a famous line from a 1960s cult TV program. Customers would be well served if online businesses remembered it. ...

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Businesses Must Gear Up for Growth
Analytics

Businesses Must Gear Up for Growth

15y Neil Mason

Businesses Must Gear Up for Growth

Start by mapping out how measurement and analytics will support your company's recovery. Read More...

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Sizing Up WebTrends' Maturity Model
Analytics

Sizing Up WebTrends' Maturity Model

15y Neil Mason

Sizing Up WebTrends' Maturity Model

Maturity models help organizations identify where they are and where they're going. Some feedback on one designed for digital marketers. Read More...

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EMetrics Summit Pays Heed to Customer Experiences
Actionable Analysis

EMetrics Summit Pays Heed to Customer Experiences

15y Neil Mason

EMetrics Summit Pays Heed to Customer Experiences

Analytics experts also point out the challenges of developing mobile measurement strategies. Read More...

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Omniture's European Summit: A Look at the Trends
Analytics

Omniture's European Summit: A Look at the Trends

15y Neil Mason

Omniture's European Summit: A Look at the Trends

Marketing technology vendor looks to integrate offerings, plus announces new capabilities to measure social media and mobile. Read More...

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When Is a Visitor not a Visitor?
Analytics

When Is a Visitor not a Visitor?

15y Neil Mason

When Is a Visitor not a Visitor?

The answer: when it's a cookie. Read More

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My Simple Organization Maturity Model
Analytics

My Simple Organization Maturity Model

15y Neil Mason

My Simple Organization Maturity Model

Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right dire...

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A Peek Inside Search Engine Marketing
Analytics

A Peek Inside Search Engine Marketing

15y Neil Mason

A Peek Inside Search Engine Marketing

What additional role can search engine marketers play in the future? Read More...

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Predictive Analytics: A Blend of Art and Science?
Analytics

Predictive Analytics: A Blend of Art and Science?

15y Neil Mason

Predictive Analytics: A Blend of Art and Science?

Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analyti...

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Analytics Basics: Maximize Surveys' Effectiveness
Analytics

Analytics Basics: Maximize Surveys' Effectiveness

15y Neil Mason

Analytics Basics: Maximize Surveys' Effectiveness

You've decided to do a user survey in-house. Seven tips to get the data you need and ensure a good user experience. Second in a two-part series. Read ...

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Analytic Basics: Visitor Surveys
Analytics

Analytic Basics: Visitor Surveys

15y Neil Mason

Analytic Basics: Visitor Surveys

How online visitor surveys fit into a digital analytics toolkit. First in a two-part series. Read More...

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Time for Analytics to Come in From the Cold
Analytics

Time for Analytics to Come in From the Cold

15y Neil Mason

Time for Analytics to Come in From the Cold

Digital analysts must increasingly position themselves as data integrators and multi-channel specialists. Read More...

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Predicting the Unpredictable in Analytics
Analytics

Predicting the Unpredictable in Analytics

15y Neil Mason

Predicting the Unpredictable in Analytics

Are you ready to sail your marketing boat into the storm? Read More...

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Analytics Basics: Segmentation
Analytics

Analytics Basics: Segmentation

15y Neil Mason

Analytics Basics: Segmentation

Thanks to segmentation tools, there's no reason for Web sites to treat visitors with one-size-fits-all marketing. Read More...

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Making a Case for Cookies on U.S. Fed Web Sites
Analytics

Making a Case for Cookies on U.S. Fed Web Sites

15y Neil Mason

Making a Case for Cookies on U.S. Fed Web Sites

Government Web sites in the U.K. and Europe offer a sensible approach. Read More...

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Creativity and Analysis: Finding the Perfect Blend
Actionable Analysis

Creativity and Analysis: Finding the Perfect Blend

15y Neil Mason

Creativity and Analysis: Finding the Perfect Blend

Here's how organizations can take an integrated approach, with integrated thinking based on integrated data, to understand the user experience. Read M...

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Analytics Move From What to How
Analytics

Analytics Move From What to How

15y Neil Mason

Analytics Move From What to How

At eMetrics Marketing Optimization Summit, Web analytics and optimization gurus share tips for promoting performance-driven organizations. Read More...

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Getting Analytics into the Organization
Analytics

Getting Analytics into the Organization

16y Neil Mason

Getting Analytics into the Organization

How can businesses embed analytics into its culture? Here's one approach. Read More...

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Analyzing Multichannel Dynamics
Analytics

Analyzing Multichannel Dynamics

16y Neil Mason

Analyzing Multichannel Dynamics

You know people are using more than one channel to do business with you. Now analyze why. Part two of two. Read More...

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Understanding Multichannel Dynamics
Analytics

Understanding Multichannel Dynamics

16y Neil Mason

Understanding Multichannel Dynamics

Factors to consider when estimating a customer's value across on- and offline channels. Read More...

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