Even the most sophisticated of technologies can be used in the dumbest ways. Get smart in a multi-screen world and learn to recognise customers across devices and platforms.
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As people get more excited by big data, I get excited by small data. It may be small but it's powerful.
The increased use of data mining and predictive analytical techniques within organizations to reduce risk and improve decision-making means that managers will be exposed to the results of these approaches.
The ability to exploit analytics comes from a number of factors, including data, technology, people, processes, and leadership.
It's time to understand how the various data are going to help support your various marketing objectives.