Get Educated in Web Analytics
Analytics

Get Educated in Web Analytics

17y Neil Mason

Get Educated in Web Analytics

New to Web analytics? Some resources, formal and informal, to grow your knowledge and skills. Read More...

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Untangling the Gordian Knot of Campaign Tracking, Part 4
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 4

17y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Advertisers are realizing the decisions they make, based on the data they have, are likely less than perfect. Read More...

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Untangling the Gordian Knot of Campaign Tracking, Part 3
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 3

17y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Using multiple systems to manage and track your campaigns? Be clear about what's being measured and how it's being measured. Third in a series. Read M...

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Untangling the Gordian Knot of Campaign Tracking, Part 2
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 2

17y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Which channel gets credit for conversions is more than an academic question for marketers. Part two of a series. Read More...

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Untangling the Gordian Knot of Campaign Tracking, Part 1
Analytics

Untangling the Gordian Knot of Campaign Tracking, Part 1

17y Neil Mason

Untangling the Gordian Knot of Campaign Tracking, ...

Marketers must be able to track online leads and conversions, but the systems available are imperfect at best. Read More...

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Measure and Manage the Online Buzz
Analytics

Measure and Manage the Online Buzz

17y Neil Mason

Measure and Manage the Online Buzz

Why monitoring and analyzing what's being said online about your company and its products must become a priority. Read More...

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Web Reporting or Web Analytics?
Analytics

Web Reporting or Web Analytics?

17y Neil Mason

Web Reporting or Web Analytics?

Are you doing Web reporting -- or Web analytics? Read More...

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The State of European Web Analytics, 2007
Analytics

The State of European Web Analytics, 2007

17y Neil Mason

The State of European Web Analytics, 2007

A report from the London Emetrics Summit. Read More...

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Non-transactional Analytics, Part 3
Analytics

Non-transactional Analytics, Part 3

17y Neil Mason

Non-transactional Analytics, Part 3

The challenges inherent in measuring informational and other non-transactional Web sites. Part three of a series. Read More...

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Non-transactional Analytics, Part 2
Analytics

Non-transactional Analytics, Part 2

17y Neil Mason

Non-transactional Analytics, Part 2

The challenges inherent in measuring informational and other non-transactional Web sites. Part two of a series. Read More...

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Non-transactional Analytics, Part 1
Analytics

Non-transactional Analytics, Part 1

17y Neil Mason

Non-transactional Analytics, Part 1

The challenges inherent in measuring informational and other non-transactional Web sites. Part one of a series. Read More...

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Customer Loyalty Improves Retention, Part 3
Analytics

Customer Loyalty Improves Retention, Part 3

17y Neil Mason

Customer Loyalty Improves Retention, Part 3

We must be able to anticipate changes in customer loyalty, not just react to them. Read More...

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Customer Loyalty Improves Retention, Part 2
Analytics

Customer Loyalty Improves Retention, Part 2

17y Neil Mason

Customer Loyalty Improves Retention, Part 2

And how do we track, measure and manage it? Read More...

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Customer Loyalty Improves Retention, Part 1
Analytics

Customer Loyalty Improves Retention, Part 1

17y Neil Mason

Customer Loyalty Improves Retention, Part 1

Retention marketing is converting customers twice, without having to acquire them twice. Read More...

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Metrics for Non-Transactional Web Sites
Analytics

Metrics for Non-Transactional Web Sites

17y Neil Mason

Metrics for Non-Transactional Web Sites

How do you measure success or improvement on the vast majority of Web sites where there's no transaction or direct financial benefit? Read More...

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2006 and All That
Analytics

2006 and All That

17y Neil Mason

2006 and All That

Where are we going, where have we been? Prediction and reflections on customer data and Web analytics. Read More...

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Offline Marketing Is the New Online Marketing
Analytics

Offline Marketing Is the New Online Marketing

17y Neil Mason

Offline Marketing Is the New Online Marketing

Will there also be a return to traditional marketing evaluation methods? Read More...

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Refining the Online Channel Offline
Analytics

Refining the Online Channel Offline

17y Neil Mason

Refining the Online Channel Offline

A customer is for life not just for Christmas. Are you optimizing the entire customer experience? Read More...

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The E-Business Insights Industry
Analytics

The E-Business Insights Industry

17y Neil Mason

The E-Business Insights Industry

The term "Web analytics" misses the point Read More

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Getting to Second Base
Analytics

Getting to Second Base

17y Neil Mason

Getting to Second Base

The role analytics plays in companies striving to become customer-centric organizations. Read More...

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Privacy Versus Transparency
Analytics

Privacy Versus Transparency

18y Neil Mason

Privacy Versus Transparency

Google Analytics and privacy policies. Read More

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Data's Messy -- Get Over It
Analytics

Data's Messy -- Get Over It

18y Neil Mason

Data's Messy -- Get Over It

Data's flowing in from Web analytics systems, search engine marketing, ad-server reports, and affiliates. How do you cope? Read More...

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What Makes A Good Analyst?
Analytics

What Makes A Good Analyst?

18y Neil Mason

What Makes A Good Analyst?

It's not just the hard- and software, analytics is very much "peopleware." Read More...

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Customer-Centric Web Analytics
Analytics

Customer-Centric Web Analytics

18y Neil Mason

Customer-Centric Web Analytics

The challenges of thinking more holistically about an online marketing program's effectiveness. Read More...

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Analyzing Unstructured Data
Analytics

Analyzing Unstructured Data

18y Neil Mason

Analyzing Unstructured Data

Eighty percent of business data is unstructured. Here's how to extract meaning from it. Read More...

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Forecasting Techniques, Part 2: Qualitative Methods
Analytics

Forecasting Techniques, Part 2: Qualitative Methods

18y Neil Mason

Forecasting Techniques, Part 2: Qualitative Method...

A look at forecasting, and some techniques used to assess and understand future trends. Last in a series. Read More...

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Forecasting Techniques, Part 1: Quantitative Methods
Analytics

Forecasting Techniques, Part 1: Quantitative Methods

18y Neil Mason

Forecasting Techniques, Part 1: Quantitative Metho...

A look at forecasting and some techniques used to assess and understand future trends. Part one of a series. Read More...

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