New to Web analytics? Some resources, formal and informal, to grow your knowledge and skills. Read More...
View articleAdvertisers are realizing the decisions they make, based on the data they have, are likely less than perfect. Read More...
View articleUsing multiple systems to manage and track your campaigns? Be clear about what's being measured and how it's being measured. Third in a series. Read M...
View articleWhich channel gets credit for conversions is more than an academic question for marketers. Part two of a series. Read More...
View articleMarketers must be able to track online leads and conversions, but the systems available are imperfect at best. Read More...
View articleWhy monitoring and analyzing what's being said online about your company and its products must become a priority. Read More...
View articleAre you doing Web reporting -- or Web analytics? Read More...
View articleA report from the London Emetrics Summit. Read More...
View articleThe challenges inherent in measuring informational and other non-transactional Web sites. Part three of a series. Read More...
View articleThe challenges inherent in measuring informational and other non-transactional Web sites. Part two of a series. Read More...
View articleThe challenges inherent in measuring informational and other non-transactional Web sites. Part one of a series. Read More...
View articleWe must be able to anticipate changes in customer loyalty, not just react to them. Read More...
View articleAnd how do we track, measure and manage it? Read More...
View articleRetention marketing is converting customers twice, without having to acquire them twice. Read More...
View articleHow do you measure success or improvement on the vast majority of Web sites where there's no transaction or direct financial benefit? Read More...
View articleWhere are we going, where have we been? Prediction and reflections on customer data and Web analytics. Read More...
View articleWill there also be a return to traditional marketing evaluation methods? Read More...
View articleA customer is for life not just for Christmas. Are you optimizing the entire customer experience? Read More...
View articleThe role analytics plays in companies striving to become customer-centric organizations. Read More...
View articleData's flowing in from Web analytics systems, search engine marketing, ad-server reports, and affiliates. How do you cope? Read More...
View articleIt's not just the hard- and software, analytics is very much "peopleware." Read More...
View articleThe challenges of thinking more holistically about an online marketing program's effectiveness. Read More...
View articleEighty percent of business data is unstructured. Here's how to extract meaning from it. Read More...
View articleA look at forecasting, and some techniques used to assess and understand future trends. Last in a series. Read More...
View articleA look at forecasting and some techniques used to assess and understand future trends. Part one of a series. Read More...
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