Defining and Using Segmentation, Part 2
Analytics

Defining and Using Segmentation, Part 2

18y Neil Mason

Defining and Using Segmentation, Part 2

Segmenting site visitors (or customers) by attitudes, demographics, or behavior. Last in a series. Read More...

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Defining and Using Segmentation, Part 1
Analytics

Defining and Using Segmentation, Part 1

18y Neil Mason

Defining and Using Segmentation, Part 1

What is it, what does it mean, and how can it be used? First in a series. Read More...

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Specialized Reporting and Analysis Tools, Part 2
Analytics

Specialized Reporting and Analysis Tools, Part 2

18y Neil Mason

Specialized Reporting and Analysis Tools, Part 2

As an organization's needs develop, so too does the need for more powerful reporting and analysis tools. Part two of a series. Read More...

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Specialized Reporting and Analysis Tools, Part 1
Analytics

Specialized Reporting and Analysis Tools, Part 1

18y Neil Mason

Specialized Reporting and Analysis Tools, Part 1

As an organization's needs develop, so too does the need for more powerful reporting and analysis tools. Part one of a series. Read More...

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The State of European Web Analytics
Analytics

The State of European Web Analytics

18y Neil Mason

The State of European Web Analytics

Across the pond, analytics are getting more sophisticated. Read More...

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The Right Tool for the Right Job
Analytics

The Right Tool for the Right Job

18y Neil Mason

The Right Tool for the Right Job

Web analytics tools can take us a long way, but from time to time it's necessary to look at data in different ways, using different techniques. Read M...

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The Ideal Web Analytics Tool
Analytics

The Ideal Web Analytics Tool

18y Neil Mason

The Ideal Web Analytics Tool

What's the best tool for analyzing Web data? The answer may surprise you. Read More...

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Data Integration, Part 2: Micro Integration
Analytics

Data Integration, Part 2: Micro Integration

18y Neil Mason

Data Integration, Part 2: Micro Integration

What's the bestway to integrate Web analytics data with other forms of data? Last of a two-part series. Read More...

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Data Integration, Part 1: Macro Integration
Analytics

Data Integration, Part 1: Macro Integration

18y Neil Mason

Data Integration, Part 1: Macro Integration

What's the best way to integrate Web analytics data with other data forms? First in a two-part series. Read More...

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Search Engines by the Numbers
Analytics

Search Engines by the Numbers

18y Neil Mason

Search Engines by the Numbers

Different search engines mean different users and different user behavior. How this applies to your marketing strategy -- from campaign to landing pag...

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Successfully Implementing a Web Analytics System
Analytics

Successfully Implementing a Web Analytics System

18y Neil Mason

Successfully Implementing a Web Analytics System

Four ways to squeeze the value from your Web analytics system. Read More...

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The Web Analytics Package Compatibility Test
Analytics

The Web Analytics Package Compatibility Test

18y Neil Mason

The Web Analytics Package Compatibility Test

How to determine what Web analytics package your business can live happily ever after with. Read More...

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Visual Reporting Tools: Hype or Help?
Analytics

Visual Reporting Tools: Hype or Help?

18y Neil Mason

Visual Reporting Tools: Hype or Help?

Are visual reports, such as overlays and dashboards, actually beneficial, or are they a triumph of design over utility? Read More...

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Visual Reporting Tools: Hype or Help?
Analytics

Visual Reporting Tools: Hype or Help?

18y Neil Mason

Visual Reporting Tools: Hype or Help?

Are visual reports, such as overlays and dashboards, actually beneficial, or are they a triumph of design over utility? Read More...

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The Cookie Debate: To Serve or Not to Serve?
Analytics

The Cookie Debate: To Serve or Not to Serve?

18y Neil Mason

The Cookie Debate: To Serve or Not to Serve?

Cookies are back in the news, and the debate surrounding them has kicked into high gear in the U.S. Can the European Union's position on cookies help ...

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Web Analytics: Data Drive Business Forward
Analytics

Web Analytics: Data Drive Business Forward

18y Neil Mason

Web Analytics: Data Drive Business Forward

Web analytics is emerging as a distinct marketing analysis practice. Where it's been in 2005, and where it's going in 2006. Read More...

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A Segmentation Primer
Analytics

A Segmentation Primer

18y Neil Mason

A Segmentation Primer

What is segmentation, anyway, insofar as Web analysis is concerned? Read More...

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Web Analytics Lessons From Arthur Nielsen
Analytics

Web Analytics Lessons From Arthur Nielsen

18y Neil Mason

Web Analytics Lessons From Arthur Nielsen

Five tips for Web analysts who seek mindshare within their own organizations. Read More...

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Developing KPIs and Disseminating the Insights
Analytics

Developing KPIs and Disseminating the Insights

18y Neil Mason

Developing KPIs and Disseminating the Insights

If you know what's important to measure, it's easier to focus and report on data in a meaningful way. Read More...

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The Web Site Law of Averages
Analytics

The Web Site Law of Averages

18y Neil Mason

The Web Site Law of Averages

Beware of averages. They may not mean what you think. Read More...

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Customer Journey Framework
Analytics

Customer Journey Framework

19y Neil Mason

Customer Journey Framework

Who's visiting your site, how they use it, and whether they're successful. Read More...

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The Soft Stuff: Qualitative Analysis
Analytics

The Soft Stuff: Qualitative Analysis

19y Neil Mason

The Soft Stuff: Qualitative Analysis

There's more than just the numbers. Don't overlook qualitative data. Read More...

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Six Variables of Online Surveys
Analytics

Six Variables of Online Surveys

19y Neil Mason

Six Variables of Online Surveys

Improve online survey effectiveness using these six variables. Read More...

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Beyond Web Analytics Data: Online Surveys
Analytics

Beyond Web Analytics Data: Online Surveys

19y Neil Mason

Beyond Web Analytics Data: Online Surveys

To learn where your business is going, you must first learn why your customers do what they do. Read More...

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Defining Web Analytics: Market Intelligence
Analytics

Defining Web Analytics: Market Intelligence

19y Neil Mason

Defining Web Analytics: Market Intelligence

How do you know growth is good enough and you're maximizing potential? Read More...

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Defining Web Analytics
Analytics

Defining Web Analytics

19y Neil Mason

Defining Web Analytics

Web analytics must be about more than site performance. Read More

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An Analysis of U.S. and U.K. Web Analytics
Analytics

An Analysis of U.S. and U.K. Web Analytics

19y Neil Mason

An Analysis of U.S. and U.K. Web Analytics

Can the U.K. keep up with the developments across the pond? Read More...

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