How to Measure Social Media - and Show Results to the C-Suite

How to Measure Social Media - and Show Results to the C-Suite

11y Nick Cifuentes

How to Measure Social Media - and Show Results to ...

Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...

View article
Digital Influencers: Your No. 1 Brand Promoters

Digital Influencers: Your No. 1 Brand Promoters

11y Nick Cifuentes

Digital Influencers: Your No. 1 Brand Promoters

Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for an...

View article
Understanding Digital Influence and How to Engage

Understanding Digital Influence and How to Engage

11y Nick Cifuentes

Understanding Digital Influence and How to Engage

A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...

View article
Get the latest analysis and reports delivered to your inbox daily
Tapping the Power of Brand Advocates

Tapping the Power of Brand Advocates

12y Nick Cifuentes

Tapping the Power of Brand Advocates

Ten ways brand marketers can understand the habits and interests of brand advocates. Read More...

View article
Open Up New Doors With Facebook's Open Graph

Open Up New Doors With Facebook's Open Graph

12y Nick Cifuentes

Open Up New Doors With Facebook's Open Graph

Is Facebook's Open Graph the key to engagements? Read More...

View article
Social Customer Service: Best Practices

Social Customer Service: Best Practices

12y Nick Cifuentes

Social Customer Service: Best Practices

The next time you ignore a tweet or Facebook comment you might regret it. Read More...

View article
Measuring Social Media Success in 2012

Measuring Social Media Success in 2012

12y Nick Cifuentes

Measuring Social Media Success in 2012

And three goals for increasing social measurement this year. Read More...

View article
Engagements > Fans

Engagements > Fans

12y Nick Cifuentes

Engagements > Fans

The value of investing in social media can create lasting value for your brand with great effect. Read More...

View article
6 Steps to Choosing Social Technologies

6 Steps to Choosing Social Technologies

12y Nick Cifuentes

6 Steps to Choosing Social Technologies

You must understand the bottom-line business goals for your social media marketing and connect those goals with a vision. Read More...

View article
Understanding the Importance of Social Media ROI

Understanding the Importance of Social Media ROI

12y Nick Cifuentes

Understanding the Importance of Social Media ROI

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Read More...

View article
Corporate Social Media Strategy

Corporate Social Media Strategy

12y Nick Cifuentes

Corporate Social Media Strategy

Managing social within a business framework. Read More

View article
5 Tips to Maximize Your Corporate Social Responsibility Efforts

5 Tips to Maximize Your Corporate Social Responsibility Efforts

12y Nick Cifuentes

5 Tips to Maximize Your Corporate Social Responsib...

Doing good can be good for business. Consider these approaches. Read More...

View article