Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line.
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Advocates are crucial for any brand to be successful in the digital space, and engaging with this set of social cheerleaders in some way is key for any brand to be successful. Part two in a series.
A tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh realities of the digital influencer world. Part one in a three-part series.
Ten ways brand marketers can understand the habits and interests of brand advocates.
Is Facebook's Open Graph the key to engagements?