Nick kicks off a new series exploring the ways in which you can profit from creating relationships with your prospects and customers online. He's talk...
View articleNick needs your help with some math in creating a pretend online chocolate business. He wants the site to get 'sticky,' but is in a quandary about per...
View articleIn his last article, Nick was rash enough to suggest that, "writing to sell on the web will have a style that is unique to this new environment," with...
View articleMaking predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...
View articleDepending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....
View articleA couple of weeks ago Nick hit hard on the 'promise' of rich media. Now he tells you why he thinks people overestimate the power of rich media online ...
View articleNick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...
View articleNick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...
View articleAre you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...
View articleWhat's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...
View articleLast week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...
View articleNick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...
View articleTime for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...
View articleCreating high expectations is fine. Creating low expectations is okay too. What isn't okay is to create high expectations among your customers and the...
View articleEverybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...
View articleBe sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleOf all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleA couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...
View articleA while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...
View articleIf you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...
View articleHow effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...
View articleNick thinks it's better to put up too many signs on your web site than too few. After the first few visits to your site, visitors won't bother to read...
View articleNick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...
View articleDoes every button on your site need to be as compelling as a print ad headline? Should every button tease, excite, thrill and delight? Nick doesn't th...
View articleNick proudly introduces the Iinternet's newest acronym: M.O.S.T. -- 'My Outstanding Service Team.' It's really how direct marketers can provide the hu...
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