Relationships That Sell
Marketing

Relationships That Sell

25y Nick Usborne

Relationships That Sell

Nick kicks off a new series exploring the ways in which you can profit from creating relationships with your prospects and customers online. He's talk...

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The Math On Chocolates
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The Math On Chocolates

25y Nick Usborne

The Math On Chocolates

Nick needs your help with some math in creating a pretend online chocolate business. He wants the site to get 'sticky,' but is in a quandary about per...

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A Whole New Style of Writing
Marketing

A Whole New Style of Writing

25y Nick Usborne

A Whole New Style of Writing

In his last article, Nick was rash enough to suggest that, "writing to sell on the web will have a style that is unique to this new environment," with...

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Beware The Short-Term Math
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Beware The Short-Term Math

25y Nick Usborne

Beware The Short-Term Math

Making predictionsabout marketing online is a foolish thing to do. So here goes. Nick predicts the hoards of offline direct marketers entering our ind...

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There Are No Email Experts Yet
Email

There Are No Email Experts Yet

25y Nick Usborne

There Are No Email Experts Yet

Depending on what kind of ears you have, you can hear one of two things. You can hear chaos and conclude that nobody knows what they're talking about....

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Rich Words
Marketing

Rich Words

25y Nick Usborne

Rich Words

A couple of weeks ago Nick hit hard on the 'promise' of rich media. Now he tells you why he thinks people overestimate the power of rich media online ...

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Let People Choose The Time
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Let People Choose The Time

25y Nick Usborne

Let People Choose The Time

Nick gives you a small thought for the day. Why not take advantage of the fact that you can choose the time at which your email messages are delivered...

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And Now For Some Bad Grammar
Marketing

And Now For Some Bad Grammar

25y Nick Usborne

And Now For Some Bad Grammar

Nick tells you how to make it easier for people to get through your email copy without losing interest. By breaking lots of perfectly good rules of gr...

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How I Became A Millionaire At Nicksbuttons.com
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How I Became A Millionaire At Nicksbuttons.com

25y Nick Usborne

How I Became A Millionaire At Nicksbuttons.com

Are you ready for this? Nick explains the hypothetical history of Nicksbuttons.com. He's not talking about the promotional buttons you stick on your l...

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Pretty Cool, Eh?
Marketing

Pretty Cool, Eh?

25y Nick Usborne

Pretty Cool, Eh?

What's it like to be head over heels over your new car and not even have the dealership understand? Forget about technical introductions and get perso...

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Nicksbuttons.com Strikes It Rich
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Nicksbuttons.com Strikes It Rich

25y Nick Usborne

Nicksbuttons.com Strikes It Rich

Last week Nick had some opinionated things to say about online companies that invest $10 a head to acquire new customers -- and spend only about a ten...

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Rich Media Versus Words
Marketing

Rich Media Versus Words

25y Nick Usborne

Rich Media Versus Words

Nick gives his take on the future of words on the web. Despite the impact of Web TV, broadband, rich media and fancy convergence plans, he's betting o...

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Invest in Getting Them Back
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Invest in Getting Them Back

25y Nick Usborne

Invest in Getting Them Back

Time for some math. This could be tough, because math isn't Nick's strong suit. But he makes the point that while we all invest big bucks in acquiring...

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Failing To Meet Expectations
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Failing To Meet Expectations

25y Nick Usborne

Failing To Meet Expectations

Creating high expectations is fine. Creating low expectations is okay too. What isn't okay is to create high expectations among your customers and the...

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Wag The Web Site
Marketing

Wag The Web Site

25y Nick Usborne

Wag The Web Site

Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...

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Mistakes And Betrayals
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Mistakes And Betrayals

25y Nick Usborne

Mistakes And Betrayals

Be sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...

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Wanted: Multi-Task Writer
Marketing

Wanted: Multi-Task Writer

25y Nick Usborne

Wanted: Multi-Task Writer

Copywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...

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Can I Buy You A Drink?
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Can I Buy You A Drink?

25y Nick Usborne

Can I Buy You A Drink?

Of all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...

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It's Not How You Say It - It's What You Say
Marketing

It's Not How You Say It - It's What You Say

25y Nick Usborne

It's Not How You Say It - It's What You Sa...

Copywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...

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Goodbye
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Goodbye

25y Nick Usborne

Goodbye

A couple of weeks ago Nick stuck his neck out by saying online incentives wouldn't produce customer loyalty. He also predicted he'd get feedback on th...

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Whose Community Is It Anyway?
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Whose Community Is It Anyway?

25y Nick Usborne

Whose Community Is It Anyway?

A while back, Nick used to get really excited about the concept of community on the Net. But if he had a wad of cash to build a new category or busine...

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Think Before You Write
Marketing

Think Before You Write

25y Nick Usborne

Think Before You Write

If you write a sloppy intro to an ad or article in a newspaper, your crime will be at the bottom of the cat's litter tray by the end of the day, anywa...

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Do Incentives Work Online?
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Do Incentives Work Online?

25y Nick Usborne

Do Incentives Work Online?

How effectively can online customers be turned into regular customers at ecommerce sites through the use of incentives? Nick sticks his neck out with ...

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A Stranger In Town
Marketing

A Stranger In Town

25y Nick Usborne

A Stranger In Town

Nick thinks it's better to put up too many signs on your web site than too few. After the first few visits to your site, visitors won't bother to read...

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Test The Experts
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Test The Experts

25y Nick Usborne

Test The Experts

Nick has the best defense against the advice of experts who don't have the faintest idea what they're talking about. Forget their resumes and qualific...

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The Ultimate Guide To Writing Buttons
Marketing

The Ultimate Guide To Writing Buttons

25y Nick Usborne

The Ultimate Guide To Writing Buttons

Does every button on your site need to be as compelling as a print ad headline? Should every button tease, excite, thrill and delight? Nick doesn't th...

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Give Them The M.O.S.T.
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Give Them The M.O.S.T.

25y Nick Usborne

Give Them The M.O.S.T.

Nick proudly introduces the Iinternet's newest acronym: M.O.S.T. -- 'My Outstanding Service Team.' It's really how direct marketers can provide the hu...

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