Why the bricks and mortar retail store is not dead yet

Ecommerce Why the bricks and mortar retail store is not dead yet

6y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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How online and offline will dominate retail in Asia in 2016

Asia How online and offline will dominate retail in Asia in 2016

7y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Technology and innovation open new opportunities for O2O retail, starting in Asia

Asia Technology and innovation open new opportunities for O2O retail, starting in Asia

7y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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How Asia Leads Innovative Shopping Experiences

Asia How Asia Leads Innovative Shopping Experiences

7y Ohad Hecht

How Asia Leads Innovative Shopping Experiences

Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...

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The Ultimate Marketing Plan: Revisited

Asia The Ultimate Marketing Plan: Revisited

7y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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Back to the Future With Email

Asia Back to the Future With Email

7y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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Commerce, Commerce, Anywhere, Anytime

Asia Commerce, Commerce, Anywhere, Anytime

7y Ohad Hecht

Commerce, Commerce, Anywhere, Anytime

In today's digital age, how can marketers better generate consumer demand during the path to purchase? Read More...

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Asia's Love Affair With Mobilegeddon

Asia Asia's Love Affair With Mobilegeddon

7y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Facebook Ads and Email – A Chance for the Perfect Fit

Asia Facebook Ads and Email – A Chance for the Perfect Fit

7y Ohad Hecht

Facebook Ads and Email – A Chance for the Perfect ...

By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...

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It’s the End of the Retail World as We Know It

Asia It’s the End of the Retail World as We Know It

7y Ohad Hecht

It’s the End of the Retail World as We Know It

Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Read More...

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The Marketing Cloud: Broken Promises or a Work in Progress?

Asia The Marketing Cloud: Broken Promises or a Work in Progress?

7y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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Turning Clicks Into Conversions: 3 Tips to Recover Revenue

Acquisition Turning Clicks Into Conversions: 3 Tips to Recover Revenue

7y Ohad Hecht

Turning Clicks Into Conversions: 3 Tips to Recover...

Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...

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Digital Trends for 2015

Asia Digital Trends for 2015

8y Ohad Hecht

Digital Trends for 2015

Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Read More...

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The Good, the Bad, and the Leaky Bucket of Digital Marketing

Asia The Good, the Bad, and the Leaky Bucket of Digital Marketing

8y Ohad Hecht

The Good, the Bad, and the Leaky Bucket of Digital...

It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Read More...

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Thailand's Digital Landscape

Asia Thailand's Digital Landscape

8y Ohad Hecht

Thailand's Digital Landscape

Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...

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Micro Moments: The Crown Jewel of the Customer Journey

Data insights Micro Moments: The Crown Jewel of the Customer Journey

8y Ohad Hecht

Micro Moments: The Crown Jewel of the Customer Jou...

Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Read More...

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How to Write a Winning Marketing Plan

Asia How to Write a Winning Marketing Plan

8y Ohad Hecht

How to Write a Winning Marketing Plan

As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...

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Retention vs. Acquisition - and the Winner Is…

Asia Retention vs. Acquisition - and the Winner Is…

8y Ohad Hecht

Retention vs. Acquisition - and the Winner Is…

Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current custome...

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The Gladiators Fight: CMOs vs. CIOs

Asia The Gladiators Fight: CMOs vs. CIOs

8y Ohad Hecht

The Gladiators Fight: CMOs vs. CIOs

The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...

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Digital Marketers Are Salespeople, Too

Asia Digital Marketers Are Salespeople, Too

8y Ohad Hecht

Digital Marketers Are Salespeople, Too

As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...

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Digital Hugging, or Contextualization Simplified

Asia Digital Hugging, or Contextualization Simplified

8y Ohad Hecht

Digital Hugging, or Contextualization Simplified

Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most r...

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Is Indonesia Ready for E-Commerce?

Asia Is Indonesia Ready for E-Commerce?

8y Ohad Hecht

Is Indonesia Ready for E-Commerce?

Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Read Mor...

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CEM vs CRM: Which Platform Is Better?

Analytics CEM vs CRM: Which Platform Is Better?

8y Ohad Hecht

CEM vs CRM: Which Platform Is Better?

Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...

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What is Digital Engagement?

Analytics What is Digital Engagement?

8y Ohad Hecht

What is Digital Engagement?

To give customers an amazing digital experience, there are four questions we need to ask. Read More...

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Digital Outlook 2014 – The Year of Marketing Technologies

Asia Digital Outlook 2014 – The Year of Marketing Technologies

9y Ohad Hecht

Digital Outlook 2014 – The Year of Marketing Techn...

Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engag...

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How to Create SEO-Friendly Email Campaigns

Asia How to Create SEO-Friendly Email Campaigns

9y Ohad Hecht

How to Create SEO-Friendly Email Campaigns

Consider these tips to optimize your email campaigns for search engine results. Read More...

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