The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey.
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The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience significantly in 2016.
New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere.
Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultimately profitable user experiences.