Last week Oliver gave an overview of the statistical tools available today. This week he tells us how counters and log analyzers differ in defining a unique visitor, which is important in understanding the statistics they provide. Here's a closer look at the usefulness of web site stats and a few examples on how statistical services can be used for marketing and customer service.
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Did you know you can get a lot of statistics about your web site visitors? This data can be vital in helping you market your products and services. Oliver describes counters and log analyzers, then tells you which statistical services are available for free, or for a fee.