The Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site.
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Examples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug in.
Better figure out if you are ready for it first.
Are money and time barriers to establishing a company blog? Think again.
Major retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimization.