Fraud Protection: A Must for Performance Marketing

Marketing Fraud Protection: A Must for Performance Marketing

10y Pace Lattin

Fraud Protection: A Must for Performance Marketing

Companies that fail to protect against fraud can end up destroying business relationships. Read More...

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Smaller Audiences on Facebook Create More Buzz

Marketing Smaller Audiences on Facebook Create More Buzz

10y Pace Lattin

Smaller Audiences on Facebook Create More Buzz

The best possible social media strategy if you want to target people is to start dividing your audience into more concise demographics. Read More...

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Report Proves Media Buyers Are Lazy

Marketing Report Proves Media Buyers Are Lazy

10y Pace Lattin

Report Proves Media Buyers Are Lazy

Four things media buyers need to pay attention to in light of comScore's new report. Read More...

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Facebook's Performance Problem

Marketing Facebook's Performance Problem

10y Pace Lattin

Facebook's Performance Problem

Three reasons why Facebook must pay attention to the performance marketing industry. Read More...

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Group-Buying Sites Will Fade Out

Marketing Group-Buying Sites Will Fade Out

10y Pace Lattin

Group-Buying Sites Will Fade Out

Three reasons why group buying does not serve merchants, marketers, or consumers. Read More...

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How Groupon's Value Is Based On Performance Marketing

Marketing How Groupon's Value Is Based On Performance Marketing

10y Pace Lattin

How Groupon's Value Is Based On Performance Market...

CPA marketing to acquire more users in the international Internet marketplace can exponentially increase a business's worth. Read More...

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You Are Stupid if You Continue to Ignore Advertising Fraud

Marketing You Are Stupid if You Continue to Ignore Advertising Fraud

10y Pace Lattin

You Are Stupid if You Continue to Ignore Advertisi...

Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Read More...

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Why Are Brand Media Buyers So Damn Lazy?

Marketing Why Are Brand Media Buyers So Damn Lazy?

10y Pace Lattin

Why Are Brand Media Buyers So Damn Lazy?

Three major issues with media buyers. Read More

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What Do All the Federal Enforcement Actions Against Marketers Mean?

Marketing What Do All the Federal Enforcement Actions Against Marketers Mean?

11y Pace Lattin

What Do All the Federal Enforcement Actions Agains...

It's time to take more steps to not only prevent compliance and fraud issues, but to expose and remove those in the industry who are persistent offend...

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Are Advertising Networks Supporting Piracy?

Marketing Are Advertising Networks Supporting Piracy?

11y Pace Lattin

Are Advertising Networks Supporting Piracy?

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Read More...

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Is Facebook Social Marketing Really That Important?

Marketing Is Facebook Social Marketing Really That Important?

11y Pace Lattin

Is Facebook Social Marketing Really That Important...

Five reasons why you shouldn't be wasting all your resources marketing on Facebook. Read More...

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Interactive Advertising Makes the World Go 'Round

Marketing Interactive Advertising Makes the World Go 'Round

11y Pace Lattin

Interactive Advertising Makes the World Go 'Round

Six pros and cons of interactive advertising and how it can affect the industry. Read More...

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5 Things That Media Buyers Need to Know About Video

Marketing 5 Things That Media Buyers Need to Know About Video

11y Pace Lattin

5 Things That Media Buyers Need to Know About Vide...

What you need to know about video fraud and how to spot signs of it. Read More...

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What Happened to Holidays in Interactive Advertising? Bah Humbug!

Marketing What Happened to Holidays in Interactive Advertising? Bah Humbug!

11y Pace Lattin

What Happened to Holidays in Interactive Advertisi...

Is the industry as a whole missing the immense potential of the holiday season? Read More...

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Four Things Brand Media Buyers Can Learn From Performance Marketers

Marketing Four Things Brand Media Buyers Can Learn From Performance Marketers

11y Pace Lattin

Four Things Brand Media Buyers Can Learn From Perf...

There is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...

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