Baba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC s...
View articleNew research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Read More...
View articleModerator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at...
View articleIf we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Build...
View articleThe company hopes to take collaborative news mainstream. Read More...
View articleIn partnership with Disney's upcoming "Pirates of the Caribbean: Dead Man's Chest," Volvo Cars is unveiling an online treasure hunt for an actual real...
View articleThe Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialists Fair Isaac have teamed up for a research study on click fra...
View articleWhen you're one of the Web's top advertisers , people want to follow in your footsteps Read More...
View articleA network of 50,000 remote-controlled zombie computers, which were programmed to automatically click ads, has been shut down, brag Panda Software and ...
View articleUPDATE: The site beta tests an expansion of its affiliate program that lets sites carry context-targeted ads. Read More...
View articleThere's much digital excitement afoot today, the first day of the World Cup soccer tournament Read More...
View articleHow to dip your toes in the waters of segmentation. A distillation of wisdom from INBOX panelists. Read More...
View articleAccording to Andy Beal , Think Partnership is calling off its acquisition of blog search engine IceRocket.com Read More...
View articleOnline and mobile media properties gear up for the World Cup, kicking off Friday. Read More...
View articleCan cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popula...
View articleReaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive) Read More...
View articleSometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...
View articleI'm just back from Scotland on vacation and can't help but note a brand story that came up again and again during my visit Read More...
View articleEducational efforts aren't solely for B2B marketers. Read More...
View articleWill measures like page views and impressions soon seem as quaint as "hits"? Read More...
View articleThe pioneering online reality show will promote the network's fall line-up. Read More...
View articleUnilever's "all" detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses Read More...
View articleA non-profit trade group serving suburban and community newspapers has formed an ad network to unite more than 150 Web sites representing more than 35...
View articleThe RSS ad and metrics player makes a bid for substantially more volume, to compete with contextual and blog ad networks. Read More...
View articleThe new site design offers large landing page previews. Read More...
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