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View articleA rollicking debate ensued when the Electronic Frontier Foundation put Esther Dyson (she of the pro-sender-pays editorial ), Danny O'Brien and Mitch K...
View articleAre we sucking people dry by continually asking them to contribute their passion and creativity to further our marketing and advertising aims? Read Mo...
View articleIn a move that's likely to surprise few, e-mail marketing player Digital Impact is finally taking its acquirer's name, after it joined Acxiom last yea...
View articleThe Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for internation...
View articleNBC Universal forms digital technology unit; FIM president joins jobs site; and Verizon gets VP of brand management. Read More...
View articleA Columbia TriStar marketing agreement may be a clue that more portal-like ad offerings are forthcoming. Read More...
View articleThe company brought in 34 percent higher revenues in the first quarter, as compared to last year. Read More...
View articleOne out of seven searches on trademarked terms result in a visit to the site of a competitor, an affiliate, a comparison shopping engine, or some plac...
View articleThe Ford brand is launching a broadband video destination focused on adventure. Read More...
View articleStarwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com , the WSJ reports (subscription) Read More...
View articleSure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming ...
View articleA new study from iProspect and Jupiter Research reinforces the importance of placing high in organic search results Read More...
View articleThe company snags WSJ.com from competitor Yahoo!. Read More...
View articleA longstanding Internet loyalty player changes hands. Read More...
View articleThough the Yahoo! Publisher Network is still in beta, it's now got a blog Read More...
View articleDisney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press rel...
View articleCan a Web-only TV series attract product placement dollars? Former Viewpoint CEO Jay Amato thinks so. Read More...
View articleNYC Agency Anomaly is understandably proud of work it did to enable PayPal's new Text to Buy mobile service Read More...
View articleThere's been much chatter about a Forbes.com article based upon a report by RBC analyst Jordan Rohan Read More...
View articleGoogle has successfully tested ads on mobile phones in Japan, a Bloomberg report says Read More...
View articleHow ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...
View articleMarketers always say consumers will be angry if they don't receive e-mail they're expecting, and here's evidence of that Read More...
View articleAnalytics firm Omniture has filed for a $120 million initial public offering Read More...
View articleCraig Pisaris-Henderson, who has presided over the company now known as Miva for a decade, is leaving the firm in a significant shake-up that has pres...
View articleAre you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer? Google i...
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