Local Online Marketing
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Local Online Marketing

18y Pamela Parker

Local Online Marketing

Local Online Marketing Originally uploaded by Pamela PC Read More

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Duelling E-Mail Visions in SF
Media

Duelling E-Mail Visions in SF

18y Pamela Parker

Duelling E-Mail Visions in SF

A rollicking debate ensued when the Electronic Frontier Foundation put Esther Dyson (she of the pro-sender-pays editorial ), Danny O'Brien and Mitch K...

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You and Your Users, Marketing Together
Marketing

You and Your Users, Marketing Together

18y Pamela Parker

You and Your Users, Marketing Together

Are we sucking people dry by continually asking them to contribute their passion and creativity to further our marketing and advertising aims? Read Mo...

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Digital Impact to become Acxiom Digital
Media

Digital Impact to become Acxiom Digital

18y Pamela Parker

Digital Impact to become Acxiom Digital

In a move that's likely to surprise few, e-mail marketing player Digital Impact is finally taking its acquirer's name, after it joined Acxiom last yea...

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The International Spam Battle
Media

The International Spam Battle

18y Pamela Parker

The International Spam Battle

The Federal Trade Commission (FTC) is getting behind new Organisation for Economic Co-operation and Development (OECD) recommendations for internation...

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Execs & Accounts for April 19, 2006
Media

Execs & Accounts for April 19, 2006

18y Pamela Parker

Execs & Accounts for April 19, 2006

NBC Universal forms digital technology unit; FIM president joins jobs site; and Verizon gets VP of brand management. Read More...

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Da Vinci Code Promo Breaks New Marketing Ground for Google
Media

Da Vinci Code Promo Breaks New Marketing Ground for Google

18y Pamela Parker

Da Vinci Code Promo Breaks New Marketing Ground fo...

A Columbia TriStar marketing agreement may be a clue that more portal-like ad offerings are forthcoming. Read More...

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Yahoo! Makes Numbers, Reveals Search, Streaming Plans
Media

Yahoo! Makes Numbers, Reveals Search, Streaming Plans

18y Pamela Parker

Yahoo! Makes Numbers, Reveals Search, Streaming Pl...

The company brought in 34 percent higher revenues in the first quarter, as compared to last year. Read More...

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Study: 15% of Brand Searches Stray from Company's Site
Media

Study: 15% of Brand Searches Stray from Company's Site

18y Pamela Parker

Study: 15% of Brand Searches Stray from Company's ...

One out of seven searches on trademarked terms result in a visit to the site of a competitor, an affiliate, a comparison shopping engine, or some plac...

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Land Rover Seeks to 'Go Beyond' With Video Adventure Site
Media

Land Rover Seeks to 'Go Beyond' With Video Adventure Site

18y Pamela Parker

Land Rover Seeks to 'Go Beyond' With Video Adventu...

The Ford brand is launching a broadband video destination focused on adventure. Read More...

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Starwood "Lobbying" Loyalists
Media

Starwood "Lobbying" Loyalists

18y Pamela Parker

Starwood "Lobbying" Loyalists

Starwood Hotels and Resorts has launched a lifestyle-oriented blog at TheLobby.com , the WSJ reports (subscription) Read More...

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Who's Imitating Who?
Media

Who's Imitating Who?

18y Pamela Parker

Who's Imitating Who?

Sure, everyone's going nuts over TV (and unskippable ads) coming to the Internet, but apparently Internet-style bid-for-placement ad buying is coming ...

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iProspect: Don't Forget Organic Search
Media

iProspect: Don't Forget Organic Search

18y Pamela Parker

iProspect: Don't Forget Organic Search

A new study from iProspect and Jupiter Research reinforces the importance of placing high in organic search results Read More...

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Kanoodle Snares Dow Jones Sponsored Link Distribution
Media

Kanoodle Snares Dow Jones Sponsored Link Distribution

18y Pamela Parker

Kanoodle Snares Dow Jones Sponsored Link Distribut...

The company snags WSJ.com from competitor Yahoo!. Read More...

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United Online Buys MyPoints for $56M
Media

United Online Buys MyPoints for $56M

18y Pamela Parker

United Online Buys MyPoints for $56M

A longstanding Internet loyalty player changes hands. Read More...

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YPN Blog
Media

YPN Blog

18y Pamela Parker

YPN Blog

Though the Yahoo! Publisher Network is still in beta, it's now got a blog Read More...

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Disney Internet Channel Details
Media

Disney Internet Channel Details

18y Pamela Parker

Disney Internet Channel Details

Disney is revealing details of the "My ABC" strategy we reported on last month . This is all "a two-month-long experiment," according to the press rel...

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Viewpoint Vet Puts Product Placement into Original Web Series
Media

Viewpoint Vet Puts Product Placement into Original Web Series

18y Pamela Parker

Viewpoint Vet Puts Product Placement into Original...

Can a Web-only TV series attract product placement dollars? Former Viewpoint CEO Jay Amato thinks so. Read More...

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Agency Proud of PayPal Mobile
Media

Agency Proud of PayPal Mobile

18y Pamela Parker

Agency Proud of PayPal Mobile

NYC Agency Anomaly is understandably proud of work it did to enable PayPal's new Text to Buy mobile service Read More...

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Much Ado About "Project Panama"
Media

Much Ado About "Project Panama"

18y Pamela Parker

Much Ado About "Project Panama"

There's been much chatter about a Forbes.com article based upon a report by RBC analyst Jordan Rohan Read More...

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Google Tests Wireless Ads in Japan
Media

Google Tests Wireless Ads in Japan

18y Pamela Parker

Google Tests Wireless Ads in Japan

Google has successfully tested ads on mobile phones in Japan, a Bloomberg report says Read More...

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The Revolution Is Being Televised
Marketing

The Revolution Is Being Televised

18y Pamela Parker

The Revolution Is Being Televised

How ABC's "Lost" and HGTV are putting online word-of-mouth to use offline. Read More...

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Verizon Customers to be Compensated for E-Mail they Didn't Get
Media

Verizon Customers to be Compensated for E-Mail they Didn't Get

18y Pamela Parker

Verizon Customers to be Compensated for E-Mail the...

Marketers always say consumers will be angry if they don't receive e-mail they're expecting, and here's evidence of that Read More...

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Omniture IPO
Media

Omniture IPO

18y Pamela Parker

Omniture IPO

Analytics firm Omniture has filed for a $120 million initial public offering Read More...

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Long-Time MIVA CEO is Out
Media

Long-Time MIVA CEO is Out

18y Pamela Parker

Long-Time MIVA CEO is Out

Craig Pisaris-Henderson, who has presided over the company now known as Miva for a decade, is leaving the firm in a significant shake-up that has pres...

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Google Confirms New Positioning Feature
Media

Google Confirms New Positioning Feature

18y Pamela Parker

Google Confirms New Positioning Feature

Are you dead set on your AdWords ad appearing in top position, and only in top position? Or maybe you think position #4 is the top performer? Google i...

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Virtual Rep Firm
Media

Virtual Rep Firm

18y Pamela Parker

Virtual Rep Firm

Talk about embracing interactivity and Web culture Read More

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