The Digital Dilemma
Media

The Digital Dilemma

18y Pamela Parker

The Digital Dilemma

New DDB President and CEO Chuck Brymer, in an interview with the WSJ (subscription) says: "Digital technology in particular has caused a change in the...

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NY Sues Direct Revenue for Alleged Spyware Practices
Media

NY Sues Direct Revenue for Alleged Spyware Practices

18y Pamela Parker

NY Sues Direct Revenue for Alleged Spyware Practic...

The firm calls the suit a "baseless attempt...to rewrite the rules of the adware business." Read More...

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Comcast/NBC VOD: $0.99, Ads Included
Media

Comcast/NBC VOD: $0.99, Ads Included

18y Pamela Parker

Comcast/NBC VOD: $0.99, Ads Included

Lest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast's new VOD deal with NBC Universal will include sp...

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Reader's Digest Gobbles Up Allrecipes.com for $66M
Media

Reader's Digest Gobbles Up Allrecipes.com for $66M

18y Pamela Parker

Reader's Digest Gobbles Up Allrecipes.com for $66M

The company hopes the buy will help jump-start its multi-platform strategy. Read More...

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Google Adds Features to Local Ads
Media

Google Adds Features to Local Ads

18y Pamela Parker

Google Adds Features to Local Ads

Coffee cups, shopping bags and flowers will soon represent advertisers on Google Local. Read More...

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Google/AOL Close in on Closing
Media

Google/AOL Close in on Closing

18y Pamela Parker

Google/AOL Close in on Closing

Well, they're getting closer Read More

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Verizon SuperPages.com to Sell Google AdWords
Media

Verizon SuperPages.com to Sell Google AdWords

18y Pamela Parker

Verizon SuperPages.com to Sell Google AdWords

For Verizon, it's about inventory. For Google, it's feet on the street. Read More...

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Free Pot
Media

Free Pot

18y Pamela Parker

Free Pot

The subject line in my inbox was pretty compelling Read More

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Safa Rashtchy tidbits
Media

Safa Rashtchy tidbits

18y Pamela Parker

Safa Rashtchy tidbits

I'm taking things in at the Kelsey Group "Drilling Down on Local" conference today and tomorrow, and will be blogging tidbits here and there Read More...

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Consumers Not Thrilled With Local Info Sources
Media

Consumers Not Thrilled With Local Info Sources

18y Pamela Parker

Consumers Not Thrilled With Local Info Sources

Internet search isn’t cutting it as a source of local shopping information for the majority of consumers, Kelsey Group and Constat research finds. Rea...

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Great Minds...
Media

Great Minds...

18y Pamela Parker

Great Minds...

Did anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts Read More...

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Ad/Content Compatibility
Media

Ad/Content Compatibility

18y Pamela Parker

Ad/Content Compatibility

Clicked on a link in a BusinessWeek.com e-mail newsletter this morning, and landed in the publication's video center Read More...

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Whither Adware?
Marketing

Whither Adware?

18y Pamela Parker

Whither Adware?

Recent developments signal a sea change in the adware world. Read More

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Ads in Directory Assistance Text Messages
Media

Ads in Directory Assistance Text Messages

18y Pamela Parker

Ads in Directory Assistance Text Messages

We've been watching everyone's local-search-via-text-messaging services for just such a thing, and finally it's happening, if only in the U.K Read Mor...

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Yahoo! Publisher Network: for U.S. Eyes Only
Media

Yahoo! Publisher Network: for U.S. Eyes Only

18y Pamela Parker

Yahoo! Publisher Network: for U.S. Eyes Only

How does a small publisher display Web pages, or, more specifically, ads, to a U.S Read More...

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Advertisers, Advertisers, Advertisers
Media

Advertisers, Advertisers, Advertisers

18y Pamela Parker

Advertisers, Advertisers, Advertisers

"The bedrock of Microsoft had been getting after developers to extend our platform Read More...

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Barber-Generated Advertising
Media

Barber-Generated Advertising

18y Pamela Parker

Barber-Generated Advertising

Moufle , a friend of mine and avid Flickr-r, spotted this great piece of barber-generated advertising, presumably on a "menu" on a barber's wall Read ...

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VeriSign to Buy Mobile Marketing Firm m-Qube for $250M
Media

VeriSign to Buy Mobile Marketing Firm m-Qube for $250M

18y Pamela Parker

VeriSign to Buy Mobile Marketing Firm m-Qube for $...

The buy cements VeriSign's ambitions to play in the mobile content and marketing arena. Read More...

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IAB Proposes Guidelines for Measuring Broadband Video
Media

IAB Proposes Guidelines for Measuring Broadband Video

18y Pamela Parker

IAB Proposes Guidelines for Measuring Broadband Vi...

The document says video impression measurement should abide by an "opportunity to see" standard. Read More...

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Burpee Growing into Web Innovator
Media

Burpee Growing into Web Innovator

18y Pamela Parker

Burpee Growing into Web Innovator

The 130-year-old company tries to build a community around its products. Read More...

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Fidelity on Amazon
Media

Fidelity on Amazon

18y Pamela Parker

Fidelity on Amazon

In yet another sign that Amazon isn't so much a retail site as a shopping portal, the company has signed a marketing deal with Fidelity Investments Re...

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Esther on Goodmail
Media

Esther on Goodmail

18y Pamela Parker

Esther on Goodmail

Tech investor Esther Dyson weighs in on the AOL/Goodmail debate with an editorial in the New York Times (registration req.) today Read More...

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Microsoft Promotes 'People Readiness' in B2B Effort
Media

Microsoft Promotes 'People Readiness' in B2B Effort

18y Pamela Parker

Microsoft Promotes 'People Readiness' in B2B Effor...

'Engagement centers' on business-oriented Web sites aim to capture decision makers who don't click on banners. Read More...

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Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan
Media

Calif. Lawmaker to Hold Hearings on AOL E-Mail Plan

18y Pamela Parker

Calif. Lawmaker to Hold Hearings on AOL E-Mail Pla...

State Senator Dean Florez is also drafting legislation to stop or discourage the ISP. Read More...

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Another day, another acquisition. Or 2. Or 3.
Media

Another day, another acquisition. Or 2. Or 3.

18y Pamela Parker

Another day, another acquisition. Or 2. Or 3.

Here's today's media/tech acquisition round up Read More...

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Tacoda Scores $12M, Promises "Explosive" Growth
Media

Tacoda Scores $12M, Promises "Explosive" Growth

18y Pamela Parker

Tacoda Scores $12M, Promises "Explosive" Growth

Tacoda announced today a third round of funding, $12 million from new investor Rho Ventures Read More...

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Lincoln Mercury Tries to Get 'Lucky' Again
Media

Lincoln Mercury Tries to Get 'Lucky' Again

18y Pamela Parker

Lincoln Mercury Tries to Get 'Lucky' Again

The Ford brands hope to build interest among new, younger consumers with two Webisode series. Read More...

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