New DDB President and CEO Chuck Brymer, in an interview with the WSJ (subscription) says: "Digital technology in particular has caused a change in the...
View articleThe firm calls the suit a "baseless attempt...to rewrite the rules of the adware business." Read More...
View articleLest one think that paying $0.99 for a TV program exempts a viewer from getting advertising, Comcast's new VOD deal with NBC Universal will include sp...
View articleThe company hopes the buy will help jump-start its multi-platform strategy. Read More...
View articleCoffee cups, shopping bags and flowers will soon represent advertisers on Google Local. Read More...
View articleFor Verizon, it's about inventory. For Google, it's feet on the street. Read More...
View articleI'm taking things in at the Kelsey Group "Drilling Down on Local" conference today and tomorrow, and will be blogging tidbits here and there Read More...
View articleInternet search isn’t cutting it as a source of local shopping information for the majority of consumers, Kelsey Group and Constat research finds. Rea...
View articleDid anyone notice how competitors AMD and Intel adopted the exact same approach to court digital media enthusiasts Read More...
View articleClicked on a link in a BusinessWeek.com e-mail newsletter this morning, and landed in the publication's video center Read More...
View articleWe've been watching everyone's local-search-via-text-messaging services for just such a thing, and finally it's happening, if only in the U.K Read Mor...
View articleHow does a small publisher display Web pages, or, more specifically, ads, to a U.S Read More...
View article"The bedrock of Microsoft had been getting after developers to extend our platform Read More...
View articleMoufle , a friend of mine and avid Flickr-r, spotted this great piece of barber-generated advertising, presumably on a "menu" on a barber's wall Read ...
View articleThe buy cements VeriSign's ambitions to play in the mobile content and marketing arena. Read More...
View articleThe document says video impression measurement should abide by an "opportunity to see" standard. Read More...
View articleThe 130-year-old company tries to build a community around its products. Read More...
View articleIn yet another sign that Amazon isn't so much a retail site as a shopping portal, the company has signed a marketing deal with Fidelity Investments Re...
View articleTech investor Esther Dyson weighs in on the AOL/Goodmail debate with an editorial in the New York Times (registration req.) today Read More...
View article'Engagement centers' on business-oriented Web sites aim to capture decision makers who don't click on banners. Read More...
View articleState Senator Dean Florez is also drafting legislation to stop or discourage the ISP. Read More...
View articleHere's today's media/tech acquisition round up Read More...
View articleTacoda announced today a third round of funding, $12 million from new investor Rho Ventures Read More...
View articleThe Ford brands hope to build interest among new, younger consumers with two Webisode series. Read More...
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