This is the fifth instalment of a five-part series on start-up marketing, and delves into the top 10 achievements the CMO should now be able to tick off the list.
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The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline.
Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business.
The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution.
In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up.