The Increasingly Big Game Around the Big Game
Marketing

The Increasingly Big Game Around the Big Game

9y Paul Bremer

The Increasingly Big Game Around the Big Game

As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...

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2 Powerful Trends for the TV Buyer to Consider in 2015
Media

2 Powerful Trends for the TV Buyer to Consider in 2015

9y Paul Bremer

2 Powerful Trends for the TV Buyer to Consider in ...

In the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Read More...

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Approaching Seasonal Selling for Advertising Effectiveness That Lasts
Marketing

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

9y Paul Bremer

Approaching Seasonal Selling for Advertising Effec...

A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...

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Connected TV Usage Opens the World to Screen Equality
Media

Connected TV Usage Opens the World to Screen Equality

9y Paul Bremer

Connected TV Usage Opens the World to Screen Equal...

As connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...

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Multitasking and the New Video View
Media

Multitasking and the New Video View

10y Paul Bremer

Multitasking and the New Video View

Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...

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Mobile Moms and Back-to-School Path to Purchase
Media

Mobile Moms and Back-to-School Path to Purchase

10y Paul Bremer

Mobile Moms and Back-to-School Path to Purchase

As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...

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Many Believe Short Video Ad Durations Are the Only Options — Not So Fast
Media

Many Believe Short Video Ad Durations Are the Only Options — Not So Fast

10y Paul Bremer

Many Believe Short Video Ad Durations Are the Only...

The duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...

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Understanding Our Own Growth: The Positive Influence of Verifying the View
Media

Understanding Our Own Growth: The Positive Influence of Verifying the View

10y Paul Bremer

Understanding Our Own Growth: The Positive Influen...

Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...

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The Picture Is Becoming Clearer
Media

The Picture Is Becoming Clearer

10y Paul Bremer

The Picture Is Becoming Clearer

The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...

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Internet Week Shines Light on Digital Video’s Progress and Mobile Advertising’s Emergence
Media

Internet Week Shines Light on Digital Video’s Progress and Mobile Advertisi...

10y Paul Bremer

Internet Week Shines Light on Digital Video’s Prog...

Consumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...

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"Location" Is the New Adjacency – But Not a Complete Strategy
Media

"Location" Is the New Adjacency – But Not a Complete Strategy

10y Paul Bremer

"Location" Is the New Adjacency – But Not a Comple...

While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...

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Delivering on the Promise of Cross-Platform
Media

Delivering on the Promise of Cross-Platform

10y Paul Bremer

Delivering on the Promise of Cross-Platform

Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...

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Why Viewability Metrics Aren’t Relevant for Premium Mobile Video
Media

Why Viewability Metrics Aren’t Relevant for Premium Mobile Video

10y Paul Bremer

Why Viewability Metrics Aren’t Relevant for Premiu...

Viewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...

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Premium Programmatic?
Media

Premium Programmatic?

10y Paul Bremer

Premium Programmatic?

When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...

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Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season
Media

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

10y Paul Bremer

Retailers Should Embrace Mobile Video For a Holly ...

Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...

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The Top 3 Innovations in Mobile Video Advertising
Media

The Top 3 Innovations in Mobile Video Advertising

10y Paul Bremer

The Top 3 Innovations in Mobile Video Advertising

Innovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...

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Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users
Media

Getting Mobile Live Streaming Video Right for Advertisers, Publishers &...

10y Paul Bremer

Getting Mobile Live Streaming Video Right for Adve...

Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...

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How to Create Engaging Ads: Good, Better, and Best Practices
Media

How to Create Engaging Ads: Good, Better, and Best Practices

11y Paul Bremer

How to Create Engaging Ads: Good, Better, and Best...

Putting engagement to work for your brand on mobile video. Read More...

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How to Think About Leveraging Mobile Video and TV on Your Media Plan
Media

How to Think About Leveraging Mobile Video and TV on Your Media Plan

11y Paul Bremer

How to Think About Leveraging Mobile Video and TV ...

For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...

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