The Mobile vs. Web Economy

Media The Mobile vs. Web Economy

9y Paul Schoknecht

The Mobile vs. Web Economy

How will publishers and ad-supported companies adjust? Read More...

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Will the Next Facebook Begin on a Mobile Platform?

Media Will the Next Facebook Begin on a Mobile Platform?

9y Paul Schoknecht

Will the Next Facebook Begin on a Mobile Platform?

Do Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...

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Go Ahead, Take Away My Phone

Media Go Ahead, Take Away My Phone

9y Paul Schoknecht

Go Ahead, Take Away My Phone

What I learned from an experiment of not using a phone or tablet device for several days. Read More...

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Vacationing With 2 Kids and 8+ Mobile Devices

Media Vacationing With 2 Kids and 8+ Mobile Devices

9y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Brands Must Develop Content Creation Mindsets

Media Brands Must Develop Content Creation Mindsets

10y Paul Schoknecht

Brands Must Develop Content Creation Mindsets

Content is the fuel we all need to engage our target audiences. Read More...

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Most Companies Should Stop Spending Money on Mobile Advertising

Media Most Companies Should Stop Spending Money on Mobile Advertising

10y Paul Schoknecht

Most Companies Should Stop Spending Money on Mobil...

Why should a consumer keep your application on their phone? Read More...

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Will Social Discovery Apps Lead to Meaningful Relationships?

Media Will Social Discovery Apps Lead to Meaningful Relationships?

10y Paul Schoknecht

Will Social Discovery Apps Lead to Meaningful Rela...

How does this new breed of social media discovery apps factor into our online relationships? Read More...

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Can Location-Based Social Networks Reach the Masses?

Media Can Location-Based Social Networks Reach the Masses?

10y Paul Schoknecht

Can Location-Based Social Networks Reach the Masse...

There are many challenges for location-based services, but there are also great opportunities. Read More...

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5 Factors of Mobile Application Success

Media 5 Factors of Mobile Application Success

10y Paul Schoknecht

5 Factors of Mobile Application Success

Ensuring that your application meets more than one of the following factors will stack the odds of your application succeeding. Read More...

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Engagement of Your Most Valuable Customers

Media Engagement of Your Most Valuable Customers

10y Paul Schoknecht

Engagement of Your Most Valuable Customers

What is your priority: the mobile web or an app? New research may change your approach. Read More...

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The Intimacy of Mobile

Media The Intimacy of Mobile

10y Paul Schoknecht

The Intimacy of Mobile

How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate? Read More...

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Mobile and Our Hyper-Curated Existence

Media Mobile and Our Hyper-Curated Existence

10y Paul Schoknecht

Mobile and Our Hyper-Curated Existence

What does a curated mobile experience mean for advertisers who are trying to connect and win share-of-wallet from consumers? Read More...

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