Gartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet sou...
View articleHow can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleThe ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleBuyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...
View articleHow to achieve that one-to-one connection as your customers navigate across channels. Read More...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleOne-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...
View articleThis Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleWhat's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleAnalytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleAdvanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...
View articleAs the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...
View articleThe use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleData introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using dat...
View articleIt's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
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