Will This Be the Year of Data Analytics in the Marketing Department?
Analytics

Will This Be the Year of Data Analytics in the Marketing Department?

10y Pelin Thorogood

Will This Be the Year of Data Analytics in the Mar...

Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...

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The Data Artist Balances the Art and Science of Marketing
Analytics

The Data Artist Balances the Art and Science of Marketing

10y Pelin Thorogood

The Data Artist Balances the Art and Science of Ma...

There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...

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How Media Companies are Learning from Social Conversation for 'Always-On' Engagement
Analytics

How Media Companies are Learning from Social Conversation for 'Always-On' E...

10y Pelin Thorogood

How Media Companies are Learning from Social Conve...

Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event ...

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Will Twittervision Transform US TV Advertising?
Analytics

Will Twittervision Transform US TV Advertising?

11y Pelin Thorogood

Will Twittervision Transform US TV Advertising?

Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under press...

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No Death Knell for Newspapers
Analytics

No Death Knell for Newspapers

11y Pelin Thorogood

No Death Knell for Newspapers

Analytics drive transformation in media companies. Read More...

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Who Cares About Real-Time Data Anyway?
Analytics

Who Cares About Real-Time Data Anyway?

11y Pelin Thorogood

Who Cares About Real-Time Data Anyway?

Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...

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Metrics That Matter: A New Framework to Reveal Truly Actionable Insights
Analytics

Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

11y Pelin Thorogood

Metrics That Matter: A New Framework to Reveal Tru...

A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact ...

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A Tale of 2 Cities and 2 Retail Conferences
Analytics

A Tale of 2 Cities and 2 Retail Conferences

11y Pelin Thorogood

A Tale of 2 Cities and 2 Retail Conferences

With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, th...

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Don't Just Predict the Future, Learn to Change It!
Analytics

Don't Just Predict the Future, Learn to Change It!

11y Pelin Thorogood

Don't Just Predict the Future, Learn to Change It!

Is predictive analytics about to fundamentally change how we market? Read More...

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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Analytics

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Cust...

11y Pelin Thorogood

Convergence Analytics Delivers New Paradigm for Ho...

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...

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Navigating the Challenging Path From Big Data to Big Impact
Analytics

Navigating the Challenging Path From Big Data to Big Impact

11y Pelin Thorogood

Navigating the Challenging Path From Big Data to B...

What are some of the biggest challenges in realizing big data's full potential? Read More...

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