Six rules for companies to promote, protect, and manage brands under the new culture.
Articles by this author
What's the relationship between search and brand reputation?
A look behind Nationwide's successful "Life Comes at You Fast" campaign.
"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon.
Hello? This is your customer calling.