Are GRPs Enough in the Age of Consumer Control?
Marketing

Are GRPs Enough in the Age of Consumer Control?

19y Pete Blackshaw

Are GRPs Enough in the Age of Consumer Control?

Imagine how the game would change if standard media buys were offset with discounts based on the tone and velocity of a quantifiable online conversati...

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WOMMA Summit: More Questions Than Answers
Marketing

WOMMA Summit: More Questions Than Answers

19y Pete Blackshaw

WOMMA Summit: More Questions Than Answers

Best practices for word-of-mouth marketing? You can't harvest insight until you ask the right questions. Read More...

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Word-of-Mouth Marketing: Temper Your Enthusiasm?
Marketing

Word-of-Mouth Marketing: Temper Your Enthusiasm?

19y Pete Blackshaw

Word-of-Mouth Marketing: Temper Your Enthusiasm?

The path to sustainable business success lies somewhere between hype and humility. Read More...

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Attention, Shoppers! "Retailer-Generated Media" in Every Aisle
Marketing

Attention, Shoppers! "Retailer-Generated Media" in Every Aisle

19y Pete Blackshaw

Attention, Shoppers! "Retailer-Generated Media" in...

Wal-Mart TV: will consumers tune in, or out? Read More...

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Consumer Affairs: The New Advertising Department
Marketing

Consumer Affairs: The New Advertising Department

19y Pete Blackshaw

Consumer Affairs: The New Advertising Department

Consumer Affairs is the new center of marketing, and the consumers it touches are much more valuable than average ones. Read More...

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Creative Marketing Destruction: Add Water and Blog
Marketing

Creative Marketing Destruction: Add Water and Blog

19y Pete Blackshaw

Creative Marketing Destruction: Add Water and Blog

Stop thinking about blogs as mere digital diaries. What's before us is a radical new publishing platform. Read More...

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Marketing Throughthe Tsunami Lens
Marketing

Marketing Throughthe Tsunami Lens

19y Pete Blackshaw

Marketing Throughthe Tsunami Lens

The dynamic, always-on nature of the blogosphere quickly gravitates to unmet needs. That's the heart of effective marketing. Read More...

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Super Bowl: Buzz or Blues?
Marketing

Super Bowl: Buzz or Blues?

19y Pete Blackshaw

Super Bowl: Buzz or Blues?

With a $2.4 million price tag, your Super Bowl ad better earn its keep. How to prime the buzz before the big game. Read More...

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E-Mail by Machiavelli
Marketing

E-Mail by Machiavelli

19y Pete Blackshaw

E-Mail by Machiavelli

E-mail isn’t a lost cause. But smart marketers must stay close to how it’s used, abused, and even manipulated. Read More...

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Listening: A Bitter Pill?
Marketing

Listening: A Bitter Pill?

19y Pete Blackshaw

Listening: A Bitter Pill?

Is listening to the consumer a liability or an opportunity? Read More...

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Buzz-Informed Predictions for 2005
Marketing

Buzz-Informed Predictions for 2005

19y Pete Blackshaw

Buzz-Informed Predictions for 2005

Next year's marketing hits -- and misfires. (If I'm right, don't shoot the messenger!) Read More...

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Practice What You Search
Marketing

Practice What You Search

19y Pete Blackshaw

Practice What You Search

If search is the Web's killer app, why don't marketers apply search fundamentals in their own backyards? Read More...

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Overstock, Microsoft Settle Suit over Piracy Allegations
Media

Overstock, Microsoft Settle Suit over Piracy Allegations

21y Pete Blackshaw

Overstock, Microsoft Settle Suit over Piracy Alleg...

Microsoft charged Overstock with allegedly advertising and distributing counterfeit and unauthorized Microsoft software. Read More...

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Majority of Online Stores Fail Search Engine Test
Audience

Majority of Online Stores Fail Search Engine Test

21y Pete Blackshaw

Majority of Online Stores Fail Search Engine Test

About two-thirds of online stores have ineffective search engines, leaving customers frustrated and apt to do business with a competitor, according to...

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Yahoo Uses Akamai to Target Ads
Media

Yahoo Uses Akamai to Target Ads

23y Pete Blackshaw

Yahoo Uses Akamai to Target Ads

Expanding a two-year relationship, the Santa Clara, Calif., portal will use the Cambridge, Mass., firm's EdgeScape service to target ad delivery. Read...

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