Search Trends for 2013: RTB, Attribution, and Mobile

Two big shifts will impact search marketers in 2013.

“2013 will be the year that search marketing will feel the heat from real-time bidding (RTB) and demand-side platform (DSP),” says Prabhvir Sahmey, head of search and mobile from Mindshare Singapore.

In the video, he shares three key factors that will impact search marketing this year.

Search image on home page via Shutterstock.

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