The Internet of Things Starts With Agility Everywhere

Data-Driven Marketing The Internet of Things Starts With Agility Everywhere

6y Rand Schulman

The Internet of Things Starts With Agility Everywh...

The Internet of Things is taking over, but driving the devices are mobile apps, which move at a much different speed than marketers may be used to. Re...

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University Education: Convergence Analytics and the Internet of Everything

Analytics University Education: Convergence Analytics and the Internet of Everything

6y Rand Schulman

University Education: Convergence Analytics and th...

There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do...

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Is an Analytics Cloud for Salesforce Enough?

Analytics Is an Analytics Cloud for Salesforce Enough?

7y Rand Schulman

Is an Analytics Cloud for Salesforce Enough?

As rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...

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RelateIQ – Tinder for Sales Reps Looking to Hook Up?

Analytics RelateIQ – Tinder for Sales Reps Looking to Hook Up?

7y Rand Schulman

RelateIQ – Tinder for Sales Reps Looking to Hook U...

Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...

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Just How Big Is the Big Data Market?

Analytics Just How Big Is the Big Data Market?

7y Rand Schulman

Just How Big Is the Big Data Market?

Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. ...

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The Marketing Clouds and Convergence

Analytics The Marketing Clouds and Convergence

7y Rand Schulman

The Marketing Clouds and Convergence

What are marketers to do during climate change, when these marketing clouds form and darken? Read More...

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Creativity Without Conversion Equals Zero

Analytics Creativity Without Conversion Equals Zero

7y Rand Schulman

Creativity Without Conversion Equals Zero

Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for ...

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60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

Analytics 60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

7y Rand Schulman

60 Minutes "Amazed and Shocked" by Web Analytics I...

On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...

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Your Small Data Just Sucks

Analytics Your Small Data Just Sucks

7y Rand Schulman

Your Small Data Just Sucks

As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...

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The Stateless Internet Convergence of Things

Analytics The Stateless Internet Convergence of Things

7y Rand Schulman

The Stateless Internet Convergence of Things

As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...

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The New Context Marketing Applications

Analytics The New Context Marketing Applications

7y Rand Schulman

The New Context Marketing Applications

Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...

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Alice Through The Looking Glass: Augmented Reality in the Real World

Analytics Alice Through The Looking Glass: Augmented Reality in the Real World

7y Rand Schulman

Alice Through The Looking Glass: Augmented Reality...

Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...

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Building a Culture of Measurement

Analytics Building a Culture of Measurement

8y Rand Schulman

Building a Culture of Measurement

The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...

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Real-Time Confessions From an Analytics Executive

Analytics Real-Time Confessions From an Analytics Executive

8y Rand Schulman

Real-Time Confessions From an Analytics Executive

Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...

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Mobile Metrics: What a Difference a Year Makes!

Analytics Mobile Metrics: What a Difference a Year Makes!

8y Rand Schulman

Mobile Metrics: What a Difference a Year Makes!

The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...

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Big Data: What Augmented Reality and Artificial Intelligence Have in Common

Marketing Big Data: What Augmented Reality and Artificial Intelligence Have in Common

8y Rand Schulman

Big Data: What Augmented Reality and Artificial In...

Data-driven AR-based apps will share and enhance what you see, and data-driven AI-based apps will help define what you do, when, how, and why you do i...

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Marketing's New Rules

Marketing Marketing's New Rules

8y Rand Schulman

Marketing's New Rules

Remember: to merge your left and right lobes; that creativity without conversion equals zero; to learn the new marketing Four Ps; and to always be cle...

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