Here Come the Social Media Carpetbaggers

Here Come the Social Media Carpetbaggers

14y Rebecca Lieb

Here Come the Social Media Carpetbaggers

Tip: Met a social media "expert" lately? It's not hard to test credentials -- here are some pointers. Read More...

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Business Blogging FAQs, Continued

Business Blogging FAQs, Continued

14y Rebecca Lieb

Business Blogging FAQs, Continued

The most frequently-asked business blogging questions...answered Read More...

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Social Media, Meet Search

Social Media, Meet Search

14y Rebecca Lieb

Social Media, Meet Search

Search engines are getting social. Time for a new kind of link love. Read More...

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Online Spend: Up or Down?

Online Spend: Up or Down?

14y Rebecca Lieb

Online Spend: Up or Down?

Online advertising may be in decline. But online marketing is thriving. Read More...

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Don't Target Me

Don't Target Me

15y Rebecca Lieb

Don't Target Me

Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-. Read More...

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Digital Marketing: The Betwixt and Between Phase

Digital Marketing: The Betwixt and Between Phase

15y Rebecca Lieb

Digital Marketing: The Betwixt and Between Phase

Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Read More...

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What's Appropriate in Recession-Era Marketing?

What's Appropriate in Recession-Era Marketing?

15y Rebecca Lieb

What's Appropriate in Recession-Era Marketing?

It isn't pushing a gilded, Swarovski Crystal-studded hamster cage. Read More...

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Keywords Out, Networks In

Keywords Out, Networks In

15y Rebecca Lieb

Keywords Out, Networks In

Who needs keywords when you have friends? Read More

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Microhoo's Battle Is for Hearts and Minds

Microhoo's Battle Is for Hearts and Minds

15y Rebecca Lieb

Microhoo's Battle Is for Hearts and Minds

Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Read More...

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Recession Marketing: The Direct Approach

Recession Marketing: The Direct Approach

15y Rebecca Lieb

Recession Marketing: The Direct Approach

E-mail is a cornerstone of back-to-basics marketing. Read More...

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Have You Got Change for a Phone?

Have You Got Change for a Phone?

15y Rebecca Lieb

Have You Got Change for a Phone?

Mobile payments swim toward the mainstream. Read More

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What's Next in Search?

What's Next in Search?

15y Rebecca Lieb

What's Next in Search?

Predictions on the future of search marketing campaigns. Read More

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Ads, Out -- Apps, In

Ads, Out -- Apps, In

15y Rebecca Lieb

Ads, Out -- Apps, In

Are software developers poised to be the new agencies? Read More

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Who Owns Social Media Campaigns?

Who Owns Social Media Campaigns?

15y Rebecca Lieb

Who Owns Social Media Campaigns?

SEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win? Read More...

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Ad:tech BYOB

Ad:tech BYOB

15y Rebecca Lieb

Ad:tech BYOB

Ad:tech SF slimmed down, but still vibrant. Read More

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Is Online Advertising Ending?

Is Online Advertising Ending?

15y Rebecca Lieb

Is Online Advertising Ending?

Make media. Earn media. Just don't buy media. Read More

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Search Gets Holistic

Search Gets Holistic

15y Rebecca Lieb

Search Gets Holistic

Search marketers are on new mission: destroy the silos. Read More

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Google Raises the Behavioral Bar

Google Raises the Behavioral Bar

15y Rebecca Lieb

Google Raises the Behavioral Bar

A precedent-setting level of transparency, choice and control to ad targeting. Read More...

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In Memoriam: Andy Bourland

In Memoriam: Andy Bourland

15y Rebecca Lieb

In Memoriam: Andy Bourland

The legacy of ClickZ's late cofounder. Read More

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The Revolution Won't Be Televised

The Revolution Won't Be Televised

15y Rebecca Lieb

The Revolution Won't Be Televised

Instead, it'll probably be streamed. Read More

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The Digital TV Switch

The Digital TV Switch

15y Rebecca Lieb

The Digital TV Switch

Whether consumers convert to DTV or buy into brand new digital television systems, interactive advertising stands to benefit. Read More...

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Marketers as Publishers

Marketers as Publishers

15y Rebecca Lieb

Marketers as Publishers

If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...

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Retail Woes? What About Subscriptions to Stuff?

Retail Woes? What About Subscriptions to Stuff?

15y Rebecca Lieb

Retail Woes? What About Subscriptions to Stuff?

120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every fou...

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Digital Marketing Opportunities in 2009

Digital Marketing Opportunities in 2009

15y Rebecca Lieb

Digital Marketing Opportunities in 2009

Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Read More...

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Entire Novels on Japan's Mobile Phones

Entire Novels on Japan's Mobile Phones

15y Rebecca Lieb

Entire Novels on Japan's Mobile Phones

Move over, Kindle Read More

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Adidas Adicolor Campaign

Adidas Adicolor Campaign

15y Rebecca Lieb

Adidas Adicolor Campaign

The friend who forwarded this final entry into Adidas' Adicolor viral campaign on YouTube wrote, "viral advertising that I can relate to in a way that...

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TV Tunes In to Interactive

TV Tunes In to Interactive

15y Rebecca Lieb

TV Tunes In to Interactive

A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Read More...

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