Stumbled upon this salary benchmark information on Indeed.com. No mention of benefits, but $93K to click? Not bloody likely. Sounds like click fraud p...
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View articleThe most interesting thing about the IAB's mobile forum this week? It's not just about the kids any more. In case study after case study, advertiser a...
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View articleOn this, a heat-index alert day, IAB head Randall Rothenberg's blog (or "clog," as he insists on calling it), is a breath of fresh air Read More...
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View articleY'all have been asking for it, but it just didn't seem right to throw another Redrum Tuesday with co-foundress Dana Todd in Left Coast exile. Problem ...
View articleA new book on CGM doesn't just convince that it matters; it equips marketers with strategic and tactical tools to leverage customer feedback -- even c...
View articleWith approval ratings for the current administration at all time record lows, Credo Mobile came up with this near-irresistible e-mail subject line. Th...
View articleSearch advertising wants to be more like display. Yahoo wants to make buying display ads as easy as buying search. Will the grass always be greener? R...
View articleMicrosoft has teamed with Ford for a highly experiential, super soft-sell microsite around Microsoft SYNC . SYNC is a voice-actived gizmo for your car...
View articleAs a marketer, you know you're supposed to track user feedback, comments, consumer reviews, and other types of online chatter about your brand or prod...
View articleIf there's one album you don't want to grab off of a P2P server, this would be it. Rock the Net , the nationwide coalition of musicians and labels tha...
View articleIkea is pulling out all the interactive marketing channel stops to promote the opening of its new Brooklyn store Read More...
View articleWe're undergoing the fastest evolution in media consumption habits in history. So, how you gonna reach me? Read More...
View articleRecycleBank may not only be the greenest advertising model out there -- and everyone's jumping onto that band wagon these day -- but one of the most c...
View articleA group of top tech entrepreneurs paneled in New York tonight Read More...
View articleAn invaluable book offers a crash course in the landscape beyond the :30 TV spot. Read More...
View articleTalk about forethought -- or in this case, is it afterthought? Nola.com , the online presence of New Orleans' Times-Picayune, has -- as the very first...
View articleShouldn't marketing be more than just going through the motions? Over coffee the other day, one of the top e-mail consultants in the country told me a...
View article"The next great network will not be televised." With this, and other grandiose pronouncements, Warner Bros Read More...
View articleThe humble press release has turned into something of an online marketing behemoth -- perhaps even the next wave of spam? Read More...
View articleThese days, my head is in the cloud. More and more companies are rolling out cloud computing solutions and applications Read More...
View articleThe flurry leading up to ad:tech prompted a bit of a rant last week about best practices for marketing to the media Read More...
View articleWhile downmarket Victoria's Secret fusses its advertising might be "too sexy," the much tonier lingerie purveyor Agent Provocateur "wears its carnal a...
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