Why Google Shopping is dominating retail search marketing

Search Marketing Why Google Shopping is dominating retail search marketing

4y Rebecca Sentance

Why Google Shopping is dominating retail search ma...

A new study by AI-powered search intelligence platform Adthena, analyzing 40 million search ads from more than 260,000 retailers, has shed light on th...

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[Report] Why should marketers care about transparency in paid media?

Display Advertising [Report] Why should marketers care about transparency in paid media?

4y Rebecca Sentance

[Report] Why should marketers care about transpare...

The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...

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November | The human nature of digital disruption: Brian Solis, Altimeter Group

Digital Leaders November | The human nature of digital disruption: Brian Solis, Altimeter Group

4y Rebecca Sentance

November | The human nature of digital disruption:...

Brian Solis, ClickZ’s featured Digital Leader for November, is the Principal Analyst at Altimeter Group and the author of seven best-selling, award-wi...

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October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC

Digital Leaders October | From the dotcom boom to digital transformation: Tom Puthiyamadam, PwC

4y Rebecca Sentance

October | From the dotcom boom to digital transfor...

Tom Puthiyamadam, Global Digital Leader at PricewaterhouseCoopers and ClickZ’s featured Digital Leader for October, discusses how to digitally transfo...

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What does the future hold for email? We asked our readers

Email What does the future hold for email? We asked our readers

4y Rebecca Sentance

What does the future hold for email? We asked our ...

All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...

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Round-up: The Future of Email

Email Round-up: The Future of Email

4y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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4 ways to make sure your email technology is mobile optimized

Email 4 ways to make sure your email technology is mobile optimized

4y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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How are chatbots changing the conversation between marketers and consumers in air travel?

Chatbots How are chatbots changing the conversation between marketers and consumers in air travel?

4y Rebecca Sentance

How are chatbots changing the conversation between...

Chatbots. Since the surge of hype surrounding this AI-based technology in 2016, there have been untold amounts of speculation about its potential: for...

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Using clickstream data to know your customer's entire online journey

Analytics Using clickstream data to know your customer's entire online journey

4y Rebecca Sentance

Using clickstream data to know your customer's ent...

The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...

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How the rise of gatekeepers is disrupting the travel industry - and what to do about it

Travel & Hospitality How the rise of gatekeepers is disrupting the travel industry - and what to do about it

4y Rebecca Sentance

How the rise of gatekeepers is disrupting the trav...

The way in which consumers access the online world is changing and fragmenting. Social media, digital assistants, chatbots and more are making it quic...

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Is it time for a QR code comeback?

Mobile Is it time for a QR code comeback?

4y Rebecca Sentance

Is it time for a QR code comeback?

A few years ago, QR codes were everywhere. But due to a combination of poor implementation, subpar technology, and a lack of native support, they larg...

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What is intelligent content, and how can it future-proof your content marketing?

Content Marketing What is intelligent content, and how can it future-proof your content marketing?

4y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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How brands can integrate live video into their marketing strategy

Content Marketing How brands can integrate live video into their marketing strategy

4y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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6 cutting-edge digital marketing ideas to reinvigorate your brand

Marketing 6 cutting-edge digital marketing ideas to reinvigorate your brand

4y Rebecca Sentance

6 cutting-edge digital marketing ideas to reinvigo...

Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...

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Is gaming the next big marketing frontier?

Marketing Is gaming the next big marketing frontier?

4y Rebecca Sentance

Is gaming the next big marketing frontier?

Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...

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Progressive Web Apps versus Android Instant Apps: Which is better for brands?

Mobile Progressive Web Apps versus Android Instant Apps: Which is better for brands?

4y Rebecca Sentance

Progressive Web Apps versus Android Instant Apps: ...

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...

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What are augmented reality apps, and how can they be used for marketing?

AR & VR What are augmented reality apps, and how can they be used for marketing?

4y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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The revival of email newsletters and the rise of mobile-first email

Email & Automation The revival of email newsletters and the rise of mobile-first email

4y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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May | Moving at the speed of flight: Kevin Krone, former CMO of Southwest Airlines

Digital Leaders May | Moving at the speed of flight: Kevin Krone, former CMO of Southwest Airlines

4y Rebecca Sentance

May | Moving at the speed of flight: Kevin Krone, ...

Kevin Krone, ClickZ’s Featured Digital Leader for May, talks about his 25-year rise through the ranks of Southwest Airlines: from intern to the compan...

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April | Taking risks with digital transformation: Andy Main, Deloitte Digital

Digital Leaders April | Taking risks with digital transformation: Andy Main, Deloitte Digital

4y Rebecca Sentance

April | Taking risks with digital transformation: ...

Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

Emerging Technology The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?

5y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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DXagency's Sandy Rubinstein on being the CEO of a female minority-owned marketing firm

Agency Spotlight DXagency's Sandy Rubinstein on being the CEO of a female minority-owned marketing firm

5y Rebecca Sentance

DXagency's Sandy Rubinstein on being the CEO of a ...

Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out ...

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The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

5y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

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Q&A: GetIntent's George Levin on transparency in adtech

Display Advertising Q&A: GetIntent's George Levin on transparency in adtech

5y Rebecca Sentance

Q&A: GetIntent's George Levin on transparency ...

George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...

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What can advertising spend tell us about the future of social networks?

Ad Industry Metrics What can advertising spend tell us about the future of social networks?

5y Rebecca Sentance

What can advertising spend tell us about the futur...

Social media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...

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The online video metric all marketers should focus on in 2017

Analytics The online video metric all marketers should focus on in 2017

5y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

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How can digital literacy help you understand your customers?

Analyzing Customer Data How can digital literacy help you understand your customers?

5y Rebecca Sentance

How can digital literacy help you understand your ...

Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them. Read More...

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