As technology leaps and bounds head, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if there was a way to ‘future-proof’ your content and seamlessly deploy it across any channel – even ones that don't yet exist?
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live video into your brand's marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
Mary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it means for various industries. Here's why marketers should be taking notice.
Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with the introduction of Progressive Web Apps and Android Instant Apps.
The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you’re considering integrating live video into your brand’s marketing strategy, where and how should you go about it? Here are are some points to bear in mind.
Snapchat recently announced the launch of Snap Map, a new feature that could become very useful among brands looking for new ways to benefit from location marketing.
When talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon’s success isn’t simply the result of the company’s scale and pricing power. In a growing number of markets, it’s becoming clear that Amazon is managing to fundamentally reshape customer experiences.
Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% still struggle to do it. In this article, I look at why this is, and how a Customer Data Platform can help.
