The Fine Art of Redirection
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The Fine Art of Redirection

24y Richard Hoy

The Fine Art of Redirection

Ever wonder how much traffic you're losing simply because people are clicking on outdated URLs to your site? Well, there's an easy way to find out if ...

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Personalizing Your Site Offerings
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Personalizing Your Site Offerings

24y Richard Hoy

Personalizing Your Site Offerings

Have you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...

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A Promotional Strategy That Wont Break the Bank
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A Promotional Strategy That Wont Break the Bank

24y Richard Hoy

A Promotional Strategy That Wont Break the Bank

Richard is eleven weeks into his series on building an effective, profitable e-commerce site for $6,500. He thought he might actually miss the mark, b...

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A Traffic Analysis Solution for Small Business: Part 2
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A Traffic Analysis Solution for Small Business: Part 2

24y Richard Hoy

A Traffic Analysis Solution for Small Business: Pa...

Now that you know how your log files work, it's time to get into various traffic analysis techniques like Java Script and log analysis software. Richa...

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Traffic Analysis Solutions for Small Business: Part 1
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Traffic Analysis Solutions for Small Business: Part 1

24y Richard Hoy

Traffic Analysis Solutions for Small Business: Par...

Traffic analysis metrics used to be pretty simple. We looked at things like how many times a page was viewed, or how many unique hosts (individual com...

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Order Tracking: Slick and Easy
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Order Tracking: Slick and Easy

24y Richard Hoy

Order Tracking: Slick and Easy

Ready to deliver customer orders? Then don't miss this! Prep your database and turn email into an instant business record. Read More...

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Email Marketing Solutions for Small Business
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Email Marketing Solutions for Small Business

24y Richard Hoy

Email Marketing Solutions for Small Business

You know how to manage the email coming in, but what do you do if you want to send a volume of email out to your customers? Fortunately, email marketi...

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Embracing the Email Demon
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Embracing the Email Demon

24y Richard Hoy

Embracing the Email Demon

Richard could never understand why companies hate talking to the public. That is, until he got his own company and found out what a time sink that is....

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Shopping Cart Options for Small Business
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Shopping Cart Options for Small Business

24y Richard Hoy

Shopping Cart Options for Small Business

Richard gives you the exciting, hurly-burly world of shopping cart software. What the heck is it? The shopping cart works by basically keeping track o...

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Your Merchant Account and Puffy Director Pants Taxes
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Your Merchant Account and Puffy Director Pants Taxes

24y Richard Hoy

Your Merchant Account and Puffy Director Pants Tax...

Richard would like to tell you that setting up a merchant account and real-time credit card processing is quick and painless. But he'd be a big fat li...

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Web Site Development Tools for Small Business
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Web Site Development Tools for Small Business

24y Richard Hoy

Web Site Development Tools for Small Business

We have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...

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A Hosting Solution for Small Business
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A Hosting Solution for Small Business

24y Richard Hoy

A Hosting Solution for Small Business

Richard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...

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Level It Ain't
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Level It Ain't

24y Richard Hoy

Level It Ain't

Richard is here to tell you that this line you've been hearing that "...the Internet levels the playing field, allowing small businesses to compete wi...

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