A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.
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For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers.
A look at the four key benefits of a closed-loop attribution system.
The whole is greater than the sum of its parts.
The key step to demonstrate the value of marketing to a sales-driven CEO.