A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Read Mor...
View articleFor B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a cont...
View articleA look at the four key benefits of a closed-loop attribution system. Read More...
View articleThe whole is greater than the sum of its parts. Read More...
View articleThe key step to demonstrate the value of marketing to a sales-driven CEO. Read More...
View articleTying marketing activity to revenue can seem daunting – especially for B2B companies. Learn how to use closed-loop insights to deeply optimize progra...
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