Have Video Ads Arrived? Part 1
Marketing

Have Video Ads Arrived? Part 1

20y Rob Graham

Have Video Ads Arrived? Part 1

Do video ad formats bring added value to the table? Read More...

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The Three Components of Successful Rich Media Ads
Marketing

The Three Components of Successful Rich Media Ads

20y Rob Graham

The Three Components of Successful Rich Media Ads

It's a balancing act. If just one of these critical elements is lacking, the campaign will topple. Read More...

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Getting the Message, Part 2
Marketing

Getting the Message, Part 2

20y Rob Graham

Getting the Message, Part 2

Part 1 explored how an offer's personal relevance determines how effective an ad is. Part 2 of a series on human cognitive filters and advertising loo...

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Getting the Message, Part 1
Marketing

Getting the Message, Part 1

20y Rob Graham

Getting the Message, Part 1

Any ad must be seen to be effective. But the way a consumer processes the information truly determines campaign results. Part one of a two-part series...

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Products That Can Tell a Story
Marketing

Products That Can Tell a Story

20y Rob Graham

Products That Can Tell a Story

Three rich media solutions that deliver value to consumers and marketers. Read More...

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Halt, Who Goes There?
Media

Halt, Who Goes There?

20y Rob Graham

Halt, Who Goes There?

Would advertisers await an invitation from consumers before letting loose their messaging? Read More...

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Three Rich Media Resolutions
Media

Three Rich Media Resolutions

20y Rob Graham

Three Rich Media Resolutions

Resolve to make rich media... richer. Read More

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Be of Good Cheer
Media

Be of Good Cheer

20y Rob Graham

Be of Good Cheer

Words for marketers (and everyone else, for that matter) to live by. Read More...

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The Rich Media Guide to Gift Giving
Media

The Rich Media Guide to Gift Giving

20y Rob Graham

The Rich Media Guide to Gift Giving

A rich media gift guide for marketers who aren't necessarily rich themselves. Read More...

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What's Rich About Rich Media?
Media

What's Rich About Rich Media?

21y Rob Graham

What's Rich About Rich Media?

In search of a definition... not as easy as you might think. Read More...

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The Anthropology of Online Targeting
Media

The Anthropology of Online Targeting

21y Rob Graham

The Anthropology of Online Targeting

It's not possible to determine campaign results before an ad runs. Or is it? Read More...

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We'll Return After This Message
Media

We'll Return After This Message

21y Rob Graham

We'll Return After This Message

'Station break' advertising: Is it what online marketing needs? Read More...

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Jumping Into the Stream
Media

Jumping Into the Stream

21y Rob Graham

Jumping Into the Stream

We've got broadband now. What else do we need for video ads to take off? Read More...

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Rich Media Ads: Size Does Matter
Media

Rich Media Ads: Size Does Matter

21y Rob Graham

Rich Media Ads: Size Does Matter

As rich media advertising increases, how can ad developers and sites running those ads make the process run smoothly? Read More...

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Advertising in Canada
Media

Advertising in Canada

21y Rob Graham

Advertising in Canada

Some of Canada's most impressive online advertisers. Read More

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Leave the Sell to the Consumer
Media

Leave the Sell to the Consumer

21y Rob Graham

Leave the Sell to the Consumer

Online ads that make the consumer work... work! Read More

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'Tooning In
Media

'Tooning In

21y Rob Graham

'Tooning In

Will Web 'programming' give TV a run for its money? Read More

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Rich Ad, Poor Ad
Media

Rich Ad, Poor Ad

21y Rob Graham

Rich Ad, Poor Ad

Rich media -- time for a new definition? Read More

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Explaining the Elephant
Media

Explaining the Elephant

21y Rob Graham

Explaining the Elephant

Defining an effective online ad can be slippery business. Read More...

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'Tis the Season
Media

'Tis the Season

21y Rob Graham

'Tis the Season

Rob's second annual offering of words to live by, this year and the next. Read More...

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ASSERT Yourself
Media

ASSERT Yourself

21y Rob Graham

ASSERT Yourself

As online advertising evolves, the tools and approaches used to capture consumers' attention evolves with it. Yet many advertisers continue to regard ...

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Fall Showcase: What's New in Rich Media
Media

Fall Showcase: What's New in Rich Media

22y Rob Graham

Fall Showcase: What's New in Rich Media

Rob examines rich developments in rich media advertising products. Read More...

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R-E-S-P-E-C-T... Find Out What It Means to Thee
Media

R-E-S-P-E-C-T... Find Out What It Means to Thee

22y Rob Graham

R-E-S-P-E-C-T... Find Out What It Means to Thee

Pop-up ad blockers are commonplace. Online advertisers need new methods. How about a tried-and-true concept -- respect? Read More...

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More Value for the Customer and You
Media

More Value for the Customer and You

22y Rob Graham

More Value for the Customer and You

Ad formats looking all-too familiar? Rob reviews new tools and approaches to benefit you and your customers. Read More...

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Click-Through Equals Effectiveness?
Media

Click-Through Equals Effectiveness?

22y Rob Graham

Click-Through Equals Effectiveness?

So, click-through rates are going up. Who cares? Read More...

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When Bad Ads Happen to Good People
Media

When Bad Ads Happen to Good People

22y Rob Graham

When Bad Ads Happen to Good People

If the average surfer would rather eat a rat than buy an X10 camera, has the campaign been successful? Read More...

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The End of an Era
Media

The End of an Era

22y Rob Graham

The End of an Era

Unicast's purchase of Enliven marks a milestone in the Internet advertising industry. Read More...

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