That's the refrain from some insiders in the interactive television world, but why isn't mainstream America adopting the same cry? Read More...
View articleCoupon fraud costs companies millions -- and has even been linked to terrorism. Can e-coupons deliver the benefits without the risks? Read More...
View articleThe video’s in the mail. What to expect when email delivers commercials. Read More...
View articleWhat is it about Super Bowl ads that make them must-watch marketing messages? And can interactive advertising replicate that experience? Read More...
View articleIt's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...
View articleRich media isn't a magic bullet, but it can provide advertisers with one of the most highly sought after commodities nowadays -- data. Read More...
View articleThis holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View articleAre they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleEffective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...
View articleRemember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...
View articleThe world of rich media advertising isn't quite where any of us wanted it to be. The shortfall, however, might just be enough to inspire us to try har...
View articleEver notice how fast bad news travels? Along withthe day-to-day body count, wars of aggression, dimming stock markets, and Microsoft merger deals, the...
View articleRob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...
View articleAlthough technology keeps marching upward and onward, "visionaries" move in different directions. It's great if you can create a better mousetrap, but...
View articleDespite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...
View articleWhat are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleFor an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...
View articleThe reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...
View articleRich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...
View articleIt's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...
View articleThe teen-focused Web publisher predicts cash profitability for the coming year. Read More...
View articleThe market research firm will be able to access millions of Hotmail addresses. Read More...
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