I Want My ITV!
Media

I Want My ITV!

22y Rob Graham

I Want My ITV!

That's the refrain from some insiders in the interactive television world, but why isn't mainstream America adopting the same cry? Read More...

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E-Coupons: A Solution to Fraud?
Media

E-Coupons: A Solution to Fraud?

22y Rob Graham

E-Coupons: A Solution to Fraud?

Coupon fraud costs companies millions -- and has even been linked to terrorism. Can e-coupons deliver the benefits without the risks? Read More...

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You’ve Got V(ideo)-Mail
Email

You’ve Got V(ideo)-Mail

22y Rob Graham

You’ve Got V(ideo)-Mail

The video’s in the mail. What to expect when email delivers commercials. Read More...

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That's Advertainment!
Media

That's Advertainment!

22y Rob Graham

That's Advertainment!

What is it about Super Bowl ads that make them must-watch marketing messages? And can interactive advertising replicate that experience? Read More...

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Clip 'n' Save
Media

Clip 'n' Save

22y Rob Graham

Clip 'n' Save

It's a mighty strong call to action and a potential offline branding opportunity. Coupons deserve advertisers' attention. Read More...

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Getting Rich Again?
Media

Getting Rich Again?

22y Rob Graham

Getting Rich Again?

Rich media isn't a magic bullet, but it can provide advertisers with one of the most highly sought after commodities nowadays -- data. Read More...

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From This Day Forward
Media

From This Day Forward

22y Rob Graham

From This Day Forward

The future starts now. Read More

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Seasonal Wisdom
Media

Seasonal Wisdom

22y Rob Graham

Seasonal Wisdom

This holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...

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Making a Good First Impression
Media

Making a Good First Impression

22y Rob Graham

Making a Good First Impression

It's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...

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The Gee-Whiz Factor
Media

The Gee-Whiz Factor

22y Rob Graham

The Gee-Whiz Factor

Are they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...

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Building a Better Mousetrap
Media

Building a Better Mousetrap

22y Rob Graham

Building a Better Mousetrap

Today's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...

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All Together Now
Media

All Together Now

23y Rob Graham

All Together Now

Effective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...

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Adding Value to Added Value
Media

Adding Value to Added Value

23y Rob Graham

Adding Value to Added Value

Remember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...

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Summertime's Over: Time to Work
Media

Summertime's Over: Time to Work

23y Rob Graham

Summertime's Over: Time to Work

The world of rich media advertising isn't quite where any of us wanted it to be. The shortfall, however, might just be enough to inspire us to try har...

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Finding the Silver Lining
Media

Finding the Silver Lining

23y Rob Graham

Finding the Silver Lining

Ever notice how fast bad news travels? Along withthe day-to-day body count, wars of aggression, dimming stock markets, and Microsoft merger deals, the...

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What Is the Sound of One Ad Branding?
Media

What Is the Sound of One Ad Branding?

23y Rob Graham

What Is the Sound of One Ad Branding?

Rob believes in rich media advertising, and many of you believe in the potential of online and rich media advertising. The problem is, do the advertis...

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Reply Hazy, Try Again Later
Media

Reply Hazy, Try Again Later

23y Rob Graham

Reply Hazy, Try Again Later

Although technology keeps marching upward and onward, "visionaries" move in different directions. It's great if you can create a better mousetrap, but...

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Real Ads for Real People
Media

Real Ads for Real People

23y Rob Graham

Real Ads for Real People

Despite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...

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The Value of 'Later'
Media

The Value of 'Later'

23y Rob Graham

The Value of 'Later'

What are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...

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Ad-Based E-Commerce Tools: Bye-Bye Buy?
Media

Ad-Based E-Commerce Tools: Bye-Bye Buy?

23y Rob Graham

Ad-Based E-Commerce Tools: Bye-Bye Buy?

To understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...

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Standing Out Can Mean Outstanding Results
Media

Standing Out Can Mean Outstanding Results

23y Rob Graham

Standing Out Can Mean Outstanding Results

For an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...

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You Can Get There From Here
Media

You Can Get There From Here

23y Rob Graham

You Can Get There From Here

The reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...

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Rich Media Advertising: Are Those Bugles I Hear?
Media

Rich Media Advertising: Are Those Bugles I Hear?

23y Rob Graham

Rich Media Advertising: Are Those Bugles I Hear?

Rich media technologies offer solutions for reaching online users that the current click-through-based advertising approaches can't touch. So why hasn...

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Rich Media Advertising: What's in It for You?
Media

Rich Media Advertising: What's in It for You?

23y Rob Graham

Rich Media Advertising: What's in It for You?

It's time to bid the banner ad a fond adieu and thank it for getting us to this point. From now on, there's a better way to advertise on the Internet,...

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Alloy Online Hits Cash Profitable Q4
Media

Alloy Online Hits Cash Profitable Q4

23y Rob Graham

Alloy Online Hits Cash Profitable Q4

The teen-focused Web publisher predicts cash profitability for the coming year. Read More...

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Microsoft, Harris Interactive Reach Anti-Spam Settlement
Media

Microsoft, Harris Interactive Reach Anti-Spam Settlement

24y Rob Graham

Microsoft, Harris Interactive Reach Anti-Spam Sett...

The market research firm will be able to access millions of Hotmail addresses. Read More...

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