Report: Local Online Radio Ad Spend Nearly Doubles

Report: Local Online Radio Ad Spend Nearly Doubles

19y Rob McGann

Report: Local Online Radio Ad Spend Nearly Doubles

The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Read More...

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Pepsi Poised to Launch "Yoda" Promotion Online

Pepsi Poised to Launch "Yoda" Promotion Online

19y Rob McGann

Pepsi Poised to Launch "Yoda" Promotion Online

Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Read More...

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Online Shoppers Prefer Aggregators Over Merchant Sites

Online Shoppers Prefer Aggregators Over Merchant Sites

19y Rob McGann

Online Shoppers Prefer Aggregators Over Merchant S...

Consumers shop around for better prices, sales and discounts. Read More...

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UK Online Ad Spend Soared Nearly 50 Percent in '04

UK Online Ad Spend Soared Nearly 50 Percent in '04

19y Rob McGann

UK Online Ad Spend Soared Nearly 50 Percent in '04

Interactive advertising expenditures nearly overtook radio. Read More...

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File Sharers Go Beyond P2P

File Sharers Go Beyond P2P

19y Rob McGann

File Sharers Go Beyond P2P

Americans pessimistic about government's ability to curb illegal file sharing. Read More...

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Anti-Spyware Companies Promote Cookie Deletion

Anti-Spyware Companies Promote Cookie Deletion

19y Rob McGann

Anti-Spyware Companies Promote Cookie Deletion

Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Read More...

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The Deadly Duo: Spam and Viruses, February 2005

The Deadly Duo: Spam and Viruses, February 2005

19y Rob McGann

The Deadly Duo: Spam and Viruses, February 2005

Rich countries spam more. Read More

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Ford Sharpens Branding Distinctions with Site Redesign

Ford Sharpens Branding Distinctions with Site Redesign

19y Rob McGann

Ford Sharpens Branding Distinctions with Site Rede...

One of the major objectives is to boost traffic and attention to eight 'brand channels.' Read More...

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Mercedes Starts-Up M-Class Campaign With iTV

Mercedes Starts-Up M-Class Campaign With iTV

19y Rob McGann

Mercedes Starts-Up M-Class Campaign With iTV

The campaign also features online, print, television, and promotional event components. Read More...

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Web Usage Growth Flatlines in U.S., Other Mature Markets

Web Usage Growth Flatlines in U.S., Other Mature Markets

19y Rob McGann

Web Usage Growth Flatlines in U.S., Other Mature M...

Emerging markets hold opportunities for online business expansion. Read More...

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More Parents Use Filters to Control Teen Web Use

More Parents Use Filters to Control Teen Web Use

19y Rob McGann

More Parents Use Filters to Control Teen Web Use

Parents and teenagers agree teens aren't careful enough online. Read More...

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Silverpop Acquires Digital Oxygen in U.K.

Silverpop Acquires Digital Oxygen in U.K.

19y Rob McGann

Silverpop Acquires Digital Oxygen in U.K.

Deal provides the e-mail service provider with a beachhead for European expansion. Read More...

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Cars.com Launches National TV, Web Campaign

Cars.com Launches National TV, Web Campaign

19y Rob McGann

Cars.com Launches National TV, Web Campaign

Campaign targets a balance of sports enthusiasts and female consumers. Read More...

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Active Home Web Use by Country, February 2005

Active Home Web Use by Country, February 2005

19y Rob McGann

Active Home Web Use by Country, February 2005

The U.K., Spain, and Australia show the largest increases. Read More...

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Lucasfilm Raises Curtain on Early 'Sith' Promotions

Lucasfilm Raises Curtain on Early 'Sith' Promotions

19y Rob McGann

Lucasfilm Raises Curtain on Early 'Sith' Promotion...

In addition to the official Star Wars site, both content partners launch micro-site promotions. Read More...

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Generation Y Embraces SMS

Generation Y Embraces SMS

19y Rob McGann

Generation Y Embraces SMS

Younger users 'crazy' about texting. Read More

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Study: Consumers Delete Cookies at Surprising Rate

Study: Consumers Delete Cookies at Surprising Rate

19y Rob McGann

Study: Consumers Delete Cookies at Surprising Rate

Web measurements based on cookies cited as 'highly unreliable'. Read More...

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Food Network Weds Web, SMS, TV

Food Network Weds Web, SMS, TV

19y Rob McGann

Food Network Weds Web, SMS, TV

Campaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Read More...

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Pontiac Campaign Targets Camera Phone Owners

Pontiac Campaign Targets Camera Phone Owners

19y Rob McGann

Pontiac Campaign Targets Camera Phone Owners

Pontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. R...

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Entertainment Leads Content Spending Growth

Entertainment Leads Content Spending Growth

19y Rob McGann

Entertainment Leads Content Spending Growth

Online music a leading driver. Read More

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Click Fraud In the Spotlight

Click Fraud In the Spotlight

19y Rob McGann

Click Fraud In the Spotlight

Will search engines change their public stand on the issue as a broader audience catches wind of it? Read More...

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Report: Four Ad Categories to Dominate Through 2009

Report: Four Ad Categories to Dominate Through 2009

19y Rob McGann

Report: Four Ad Categories to Dominate Through 200...

JupiterResearch report finds four billion-dollar categories dominating ad spend. Read More...

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Consumers Say: E-Mail Ad Relevance Up in Last Year

Consumers Say: E-Mail Ad Relevance Up in Last Year

19y Rob McGann

Consumers Say: E-Mail Ad Relevance Up in Last Year

Consumers want more indicators of message legitimacy. Read More...

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MediaNews Group Interactive Intros Behavioral Targeting

MediaNews Group Interactive Intros Behavioral Targeting

19y Rob McGann

MediaNews Group Interactive Intros Behavioral Targ...

Initial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Read More...

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Healthcare Consumers Rely on Consumer-Generated Content

Healthcare Consumers Rely on Consumer-Generated Content

19y Rob McGann

Healthcare Consumers Rely on Consumer-Generated Co...

Pattern both opportunity and threat to health manufacturers' sales. Read More...

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Study: IYPs at a Competitive Disadvantage in Local Search

Study: IYPs at a Competitive Disadvantage in Local Search

19y Rob McGann

Study: IYPs at a Competitive Disadvantage in Local...

Recipe for ongoing viability will be to partner with an array of local search technology and content providers. Read More...

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Poindexter Hits Suite Spot with Tech Update

Poindexter Hits Suite Spot with Tech Update

19y Rob McGann

Poindexter Hits Suite Spot with Tech Update

Blue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Read More...

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