Internet Played Bigger Role in U.S. Politics in '04

Internet Played Bigger Role in U.S. Politics in '04

19y Rob McGann

Internet Played Bigger Role in U.S. Politics in '0...

People turned to Web as a primary political news source during election year. Read More...

View article
Microsoft Data Shows E-Mail Authentication Effective

Microsoft Data Shows E-Mail Authentication Effective

19y Rob McGann

Microsoft Data Shows E-Mail Authentication Effecti...

Adoption of e-mail authentication technologies spikes after November FTC conference. Read More...

View article
Disney Employs Web-Only Video in "Pacifier" Ad

Disney Employs Web-Only Video in "Pacifier" Ad

19y Rob McGann

Disney Employs Web-Only Video in "Pacifier" Ad

The video creative is part of an online campaign that uses banner ads and a promotional Web site. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Experts: Policing Affiliates Big Challenge for PPC Search Players

Experts: Policing Affiliates Big Challenge for PPC Search Players

19y Rob McGann

Experts: Policing Affiliates Big Challenge for PPC...

Increasingly sophisticated bots are especially difficult for paid listings players to handle. Read More...

View article
Tacoda to Unveil Ad Network for Brand Advertisers

Tacoda to Unveil Ad Network for Brand Advertisers

19y Rob McGann

Tacoda to Unveil Ad Network for Brand Advertisers

The network is the second for the behavioral targeting player. Read More...

View article
Online Travel Companies Edge Airline Web Sites

Online Travel Companies Edge Airline Web Sites

19y Rob McGann

Online Travel Companies Edge Airline Web Sites

Ease-of-use disparity impacts online sales. Read More...

View article
Keyword Prices Slip in February

Keyword Prices Slip in February

19y Rob McGann

Keyword Prices Slip in February

Post-holiday season decline seen as an opportunity for advertisers. Read More...

View article
Firefox Adoption Shows Signs of Cooling

Firefox Adoption Shows Signs of Cooling

19y Rob McGann

Firefox Adoption Shows Signs of Cooling

But the Mozilla browser is still gaining market share at the expense of Internet Explorer. Read More...

View article
Vertical Engines Cannibalizing Majors' Traffic?

Vertical Engines Cannibalizing Majors' Traffic?

19y Rob McGann

Vertical Engines Cannibalizing Majors' Traffic?

Hitwise data shows leakage away from major search engines. Read More...

View article
Majority of Searchers Use Multiple Search Engines

Majority of Searchers Use Multiple Search Engines

19y Rob McGann

Majority of Searchers Use Multiple Search Engines

Market share still up for grabs. Read More...

View article
Study: Marketers Behind the Technology Curve

Study: Marketers Behind the Technology Curve

19y Rob McGann

Study: Marketers Behind the Technology Curve

Marketers' leading technology concerns involve issues of privacy, invasiveness, and fraud. Read More...

View article
Online Dating Effective, Yet Growth Lags

Online Dating Effective, Yet Growth Lags

19y Rob McGann

Online Dating Effective, Yet Growth Lags

What's the future of online romance? Read More

View article
Impression Spam Worries Google Advertisers

Impression Spam Worries Google Advertisers

19y Rob McGann

Impression Spam Worries Google Advertisers

Related to click fraud, the phenomenon draws Google's CTR-based ad ranking system into question. Read More...

View article
Claria's CPO Named to Federal Privacy Committee

Claria's CPO Named to Federal Privacy Committee

19y Rob McGann

Claria's CPO Named to Federal Privacy Committee

The new Department of Homeland Security committee will advise on security and privacy issues. Read More...

View article
VoIP Poised to Take Flight?

VoIP Poised to Take Flight?

19y Rob McGann

VoIP Poised to Take Flight?

Concerns around increased regulation, and security issues temper an otherwise exuberant forecast. Read More...

View article
The Four Horsemen of Vertical Search

The Four Horsemen of Vertical Search

19y Rob McGann

The Four Horsemen of Vertical Search

Study predicts that engines dedicated to four key categories will drive the future growth of search. Read More...

View article
Forget Spam. Have You Been "Spimmed"?

Forget Spam. Have You Been "Spimmed"?

19y Rob McGann

Forget Spam. Have You Been "Spimmed"?

IM's version of spam gains a toehold. Read More

View article
Samsung's Weedfald Takes On New Role

Samsung's Weedfald Takes On New Role

19y Rob McGann

Samsung's Weedfald Takes On New Role

The company expands the responsibilities of its North American marketing SVP to focus on some of its most lucrative product lines. Read More...

View article
IAB Touts Record-Breaking Quarter

IAB Touts Record-Breaking Quarter

19y Rob McGann

IAB Touts Record-Breaking Quarter

The preliminary report hails Q4 of 2004 as the fifth consecutive quarter of record breaking interactive ad spend. Read More...

View article
Affluent Americans Fastest-Growing Online Group

Affluent Americans Fastest-Growing Online Group

19y Rob McGann

Affluent Americans Fastest-Growing Online Group

Higher income men prefer financial sites, while women favor online entertainment. Read More...

View article
'Spyware' Label Slapped on Legit Research Software

'Spyware' Label Slapped on Legit Research Software

19y Rob McGann

'Spyware' Label Slapped on Legit Research Software

comScore spearheads push for industry distinction between spyware and online panel software. Read More...

View article
Web Analytics Trade Group Formed

Web Analytics Trade Group Formed

19y Rob McGann

Web Analytics Trade Group Formed

A number of well-known industry players will serve on the board of the fledgling trade group. Read More...

View article
Consumers Search Before Buying Online

Consumers Search Before Buying Online

19y Rob McGann

Consumers Search Before Buying Online

Marketers may need to rethink ROI analysis on branded terms and reconsider the buying cycle. Read More...

View article
The Deadly Duo: Spam and Viruses, January 2005

The Deadly Duo: Spam and Viruses, January 2005

19y Rob McGann

The Deadly Duo: Spam and Viruses, January 2005

Spam and Trojans are on the rise, despite any rumors to the contrary. Read More...

View article
Consumers Less Satisfied With eBay and Amazon

Consumers Less Satisfied With eBay and Amazon

19y Rob McGann

Consumers Less Satisfied With eBay and Amazon

The stalwart e-commerce brands fall in customers' eyes as they explore different business models. Read More...

View article
UK Online Ad Spend Surges

UK Online Ad Spend Surges

19y Rob McGann

UK Online Ad Spend Surges

Robust interactive numbers driven by more than 100 percent increase in paid search advertising. Read More...

View article
iPod/MP3 Player Adoption At Tipping Point

iPod/MP3 Player Adoption At Tipping Point

19y Rob McGann

iPod/MP3 Player Adoption At Tipping Point

Podcasting growth explosion likely. Read More

View article
1 2 3 4 6