Google and Overture Define Click Fraud
Media

Google and Overture Define Click Fraud

19y Rob McGann

Google and Overture Define Click Fraud

What exactly is click fraud? The leading search engines provide definitions. Read More...

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Local Advertisers Lack Search Zeitgeist
Media

Local Advertisers Lack Search Zeitgeist

19y Rob McGann

Local Advertisers Lack Search Zeitgeist

Google's first Local Zeitgeist report indicates local advertisers aren't yet in the search spirit. Read More...

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Wireless Data Revenues Top $4 Billion in 2004
Data insights

Wireless Data Revenues Top $4 Billion in 2004

19y Rob McGann

Wireless Data Revenues Top $4 Billion in 2004

The Yankee Group projects the market will reach $14 billion by 2008. Read More...

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Home Web Use by Country, November 2004
Audience

Home Web Use by Country, November 2004

19y Rob McGann

Home Web Use by Country, November 2004

France, the U.S., Japan, and Spain add close to 1 million users. Read More...

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Federal Government Upped IT Spending 60 Percent in '04
Ad Industry Metrics

Federal Government Upped IT Spending 60 Percent in '04

19y Rob McGann

Federal Government Upped IT Spending 60 Percent in...

Department of Homeland of Security creation part of a surge in Fed's tech spending. Read More...

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Pharmaceuticals Target Direct-to-Consumer Marketing in '05
Audience

Pharmaceuticals Target Direct-to-Consumer Marketing in '05

19y Rob McGann

Pharmaceuticals Target Direct-to-Consumer Marketin...

E-mail marketing, patient support programs, and paid search among key ramp-ups in advertising spending. Read More...

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Myers: Online Advertising to Grow 30 Percent in '05
Media

Myers: Online Advertising to Grow 30 Percent in '05

19y Rob McGann

Myers: Online Advertising to Grow 30 Percent in '0...

Forecast cites video and behavioral targeting as key growth sectors. Read More...

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E-Mail: Consumers Click Less, Convert More
Media

E-Mail: Consumers Click Less, Convert More

19y Rob McGann

E-Mail: Consumers Click Less, Convert More

Study also reveals delivery rates improved thanks to cleaner lists. Read More...

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Snapshot of the 2004 Online Holiday Shopper
Audience

Snapshot of the 2004 Online Holiday Shopper

19y Rob McGann

Snapshot of the 2004 Online Holiday Shopper

Surveys reveal e-spending increases, and other online holiday purchase demographics. Read More...

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Online Ad Spend Up $45 Million in October
Ad Industry Metrics

Online Ad Spend Up $45 Million in October

19y Rob McGann

Online Ad Spend Up $45 Million in October

Tech company media buying accounts for 25 percent of online advertising. Read More...

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Lycos, AOL Report Most-Searched Terms of 2004
Media

Lycos, AOL Report Most-Searched Terms of 2004

19y Rob McGann

Lycos, AOL Report Most-Searched Terms of 2004

Janet Jackson, the Iraq war, and the Presidential election were popular queries. Read More...

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JibJab Inks Ad-Revenue Sharing Partnership with Yahoo!
Media

JibJab Inks Ad-Revenue Sharing Partnership with Yahoo!

19y Rob McGann

JibJab Inks Ad-Revenue Sharing Partnership with Ya...

Comedic online video targeted as hot vehicle for a toolbox of online advertisements. Read More...

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FTC Issues Final Rules Defining CAN-SPAM
Media

FTC Issues Final Rules Defining CAN-SPAM

19y Rob McGann

FTC Issues Final Rules Defining CAN-SPAM

The agency gets very specific regarding 'primary purpose.' Read More...

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Spam Suspicions Greater Than Realities
Data insights

Spam Suspicions Greater Than Realities

19y Rob McGann

Spam Suspicions Greater Than Realities

More than 85 percent of users believe e-newsletter publishers have spammed them. Read More...

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Belo Restructuring Will Streamline Interactive Staff
Media

Belo Restructuring Will Streamline Interactive Staff

19y Rob McGann

Belo Restructuring Will Streamline Interactive Sta...

Prompted by print losses, the dissolution of Belo Interactive is seen as a sign of more changes to come in media industry. Read More...

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Holiday Visits to Retail Sites Up 24 Percent Over 2003
Media

Holiday Visits to Retail Sites Up 24 Percent Over 2003

19y Rob McGann

Holiday Visits to Retail Sites Up 24 Percent Over ...

Search engines vary in their ability to refer traffic to retail categories. Read More...

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Study: SMBs Key Battleground in Employment Advertising
Audience

Study: SMBs Key Battleground in Employment Advertising

19y Rob McGann

Study: SMBs Key Battleground in Employment Adverti...

New report suggests job advertising, both on- and offline, is at the start of a highly competitive seven-year growth cycle. Read More...

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Generic Search Terms Drive Most Buying
Media

Generic Search Terms Drive Most Buying

19y Rob McGann

Generic Search Terms Drive Most Buying

New comScore/Overture study challenges preeminence of trademark-based searches. Read More...

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The Deadly Duo - Spam and Viruses - November 2004
Data insights

The Deadly Duo - Spam and Viruses - November 2004

19y Rob McGann

The Deadly Duo - Spam and Viruses - November 2004

Holiday season drives a higher than expected spike in spam volume. Read More...

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Eight Months of Click Fraud in Oregon
Media

Eight Months of Click Fraud in Oregon

19y Rob McGann

Eight Months of Click Fraud in Oregon

Local online insurance consultant wrestles with one of the key issues facing search advertisers. Read More...

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People Aged 55 and Up Drive U.S. Web Growth
Audience

People Aged 55 and Up Drive U.S. Web Growth

19y Rob McGann

People Aged 55 and Up Drive U.S. Web Growth

Aging baby boomers are a potentially huge online market. Read More...

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Experian Aims for Addressable Media with New Division
Media

Experian Aims for Addressable Media with New Division

19y Rob McGann

Experian Aims for Addressable Media with New Divis...

The data modeling and analytics giant unveils new targeting and creative services aimed at eventually making TV audiences targetable at the household ...

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Global DSL Soars 40 Percent in First Three Quarters 2004
Data insights

Global DSL Soars 40 Percent in First Three Quarters 2004

19y Rob McGann

Global DSL Soars 40 Percent in First Three Quarter...

China, Japan, and the U.S. are the nations with the most subscribers. Read More...

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Young Canadians Less Active Online Than Adults
Audience

Young Canadians Less Active Online Than Adults

19y Rob McGann

Young Canadians Less Active Online Than Adults

Survey finds Canadian teenager Internet use largely confined to social activities. Read More...

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Online Job Sites Overshadow Newspaper Classifieds
Audience

Online Job Sites Overshadow Newspaper Classifieds

19y Rob McGann

Online Job Sites Overshadow Newspaper Classifieds

Careerbuilder, Monster, and HotJobs' 3Q revenues almost 50 percent higher than 2003. Read More...

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Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005
Media

Universal McCann's Coen Predicts Surging Internet Ad Growth Throughout 2005

19y Rob McGann

Universal McCann's Coen Predicts Surging Internet ...

The well-respected forecaster says the online ad channel grew faster in 2004 than he had previously expected. Read More...

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September Online Ad Sales the Highest in Five Months
Media

September Online Ad Sales the Highest in Five Months

19y Rob McGann

September Online Ad Sales the Highest in Five Mont...

Technology and finance companies the leading buyers. Read More...

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