Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

10y Robert Miller

Crafting Your Analytics Story: 2 Guidelines to Kee...

Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Read Mo...

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Enhanced E-Commerce, Enhanced Actions

Enhanced E-Commerce, Enhanced Actions

10y Robert Miller

Enhanced E-Commerce, Enhanced Actions

A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing effor...

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Media Optimizations Made Easy

Media Optimizations Made Easy

10y Robert Miller

Media Optimizations Made Easy

A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...

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4 Resources for Getting More Out of Google Analytics

4 Resources for Getting More Out of Google Analytics

10y Robert Miller

4 Resources for Getting More Out of Google Analyti...

Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...

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Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation

10y Robert Miller

Going Beyond the Implementation: 3 Steps for Optim...

Report creation, education, and iteration can help you optimize and better your organization. Read More...

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3 Tips for a Smooth Universal Analytics Transition

3 Tips for a Smooth Universal Analytics Transition

10y Robert Miller

3 Tips for a Smooth Universal Analytics Transition

The transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...

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How Waze Can Help Drive More Actionable Reporting

How Waze Can Help Drive More Actionable Reporting

10y Robert Miller

How Waze Can Help Drive More Actionable Reporting

A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing e...

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Grow Client Relationships by Focusing on Efficiency and Opportunity

Grow Client Relationships by Focusing on Efficiency and Opportunity

10y Robert Miller

Grow Client Relationships by Focusing on Efficienc...

If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...

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The Devil Is in the Detail

The Devil Is in the Detail

10y Robert Miller

The Devil Is in the Detail

To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...

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Your Digital Analytics Challenge for 2014

Your Digital Analytics Challenge for 2014

10y Robert Miller

Your Digital Analytics Challenge for 2014

This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it. Read More...

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3 Google Universal Analytics Upgrade FAQs

3 Google Universal Analytics Upgrade FAQs

10y Robert Miller

3 Google Universal Analytics Upgrade FAQs

To help navigate the transition period, columnist Robert Miller shares some common questions and his recommendations around the Google Universal Analy...

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3 Reasons Data Pollution Is On the Rise and What You Can Do About It

3 Reasons Data Pollution Is On the Rise and What You Can Do About It

10y Robert Miller

3 Reasons Data Pollution Is On the Rise and What Y...

Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marke...

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Are You Sabotaging Business Data with Inaction?

Are You Sabotaging Business Data with Inaction?

10y Robert Miller

Are You Sabotaging Business Data with Inaction?

Robert Miller shares four simple steps for analysts who find clients resistant to taking action on reporting recommendations. Read More...

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Google Just Upped the Digital Analytics Ante, Yet Again

Google Just Upped the Digital Analytics Ante, Yet Again

11y Robert Miller

Google Just Upped the Digital Analytics Ante, Yet ...

A glimpse into the new and updated functionality of Google Analytics' Advanced Segments. Read More...

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Ashton Kutcher and Digital Analytics

Ashton Kutcher and Digital Analytics

11y Robert Miller

Ashton Kutcher and Digital Analytics

What an actor/investor can teach us about our work and lives. Read More...

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Creating Action From Analysis

Creating Action From Analysis

11y Robert Miller

Creating Action From Analysis

A simple three-step framework for every analysis project. Read More...

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Benchmarking Yourself to Fail

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Back to Basics: How We Should Really Look at Data

Back to Basics: How We Should Really Look at Data

11y Robert Miller

Back to Basics: How We Should Really Look at Data

Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...

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5 Google Analytics Time- and Sanity-Savers

5 Google Analytics Time- and Sanity-Savers

11y Robert Miller

5 Google Analytics Time- and Sanity-Savers

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and unc...

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Making Big Data Smart

Making Big Data Smart

11y Robert Miller

Making Big Data Smart

For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your ca...

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