The Evolving Mobile Inbox: Competing with Smartphone Distractions
Marketing

The Evolving Mobile Inbox: Competing with Smartphone Distractions

10y Robin Neifield

The Evolving Mobile Inbox: Competing with Smartpho...

Email triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...

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Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions
Marketing

Digital Marketing Fact: Ignoring the Facts Results in Rash Decisions

10y Robin Neifield

Digital Marketing Fact: Ignoring the Facts Results...

Taking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...

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In Marketing, Overwhelmed is the New Normal
Marketing

In Marketing, Overwhelmed is the New Normal

11y Robin Neifield

In Marketing, Overwhelmed is the New Normal

Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Read More...

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Analytics Gone Wild
Marketing

Analytics Gone Wild

11y Robin Neifield

Analytics Gone Wild

In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...

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The Top 10 Tried and True Ways to Waste Your Digital Budget
Marketing

The Top 10 Tried and True Ways to Waste Your Digital Budget

11y Robin Neifield

The Top 10 Tried and True Ways to Waste Your Digit...

Since so many marketers seem intent on looking for ways to waste their budgets, here are some time-tested ways to reliably ensure that you are wasting...

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Buying or Earning Facebook Likes?
Marketing

Buying or Earning Facebook Likes?

11y Robin Neifield

Buying or Earning Facebook Likes?

Maximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...

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What to Do About the Mobile Flash Clash?
Marketing

What to Do About the Mobile Flash Clash?

11y Robin Neifield

What to Do About the Mobile Flash Clash?

What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Read More...

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How Will the Digital Industry Survive Its Teen Years?
Marketing

How Will the Digital Industry Survive Its Teen Years?

11y Robin Neifield

How Will the Digital Industry Survive Its Teen Yea...

How can we capture the energy, enthusiasm, sense of purpose, and hopefulness that is all the good things that the teen years can represent? Read More...

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WOM. Everyone Wants It - How Do You Get It?
Marketing

WOM. Everyone Wants It - How Do You Get It?

11y Robin Neifield

WOM. Everyone Wants It - How Do You Get It?

Thirteen things you can you do to increase your chances of consumer uptake and sharing of your marketing message. Read More...

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Getting to What Matters
Marketing

Getting to What Matters

11y Robin Neifield

Getting to What Matters

How do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...

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Bringing Local Relevance to Social
Local

Bringing Local Relevance to Social

11y Robin Neifield

Bringing Local Relevance to Social

There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...

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Destinations and Drivers - All You Need to Know About Digital
Marketing

Destinations and Drivers - All You Need to Know About Digital

11y Robin Neifield

Destinations and Drivers - All You Need to Know Ab...

Every investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with t...

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The Value of Customers - Flipping the Economics of the 80/20 Rule
Marketing

The Value of Customers - Flipping the Economics of the 80/20 Rule

11y Robin Neifield

The Value of Customers - Flipping the Economics of...

More efficient customer communications and marketing plans mean that you can spend more of your budget on growing your customer base and investing in ...

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Facebook Ads Are NOT Display Ads
Marketing

Facebook Ads Are NOT Display Ads

11y Robin Neifield

Facebook Ads Are NOT Display Ads

The nature of the social environment, the mindset of consumers while in social mode, as well as the different platform capabilities make social advert...

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1 Relationship - Many Opportunities to Screw It Up
Marketing

1 Relationship - Many Opportunities to Screw It Up

11y Robin Neifield

1 Relationship - Many Opportunities to Screw It Up

Are you ready to put your customers at the center of your planning and making their needs your priority? Read More...

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Is Legal the Enemy of Social?
Marketing

Is Legal the Enemy of Social?

12y Robin Neifield

Is Legal the Enemy of Social?

How do you reconcile legitimate and necessary legal input with an active social program? Read More...

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10 Ways to Create a Content Engine
Marketing

10 Ways to Create a Content Engine

12y Robin Neifield

10 Ways to Create a Content Engine

Good content is hard to manage and continually refresh yet it is absolutely critical to your marketing success. Read More...

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Social Media Seasonality
Marketing

Social Media Seasonality

12y Robin Neifield

Social Media Seasonality

Nine things you should focus on to help smooth out your year during the off-season and maintain the connections, buzz, and engagement that you worked ...

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Social Media ROI Is Common Sense
Marketing

Social Media ROI Is Common Sense

12y Robin Neifield

Social Media ROI Is Common Sense

Every organization can and should open their eyes to the trends in their audience and their business. Read More...

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The Perfect Storm
Marketing

The Perfect Storm

12y Robin Neifield

The Perfect Storm

What does the torrent of digital political spending mean for non-political advertisers this year? Read More...

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Mad Dash for Mobile
Marketing

Mad Dash for Mobile

12y Robin Neifield

Mad Dash for Mobile

Nine ways to either tiptoe into mobile or take the plunge. Read More

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What Could Possibly Go Wrong?
Marketing

What Could Possibly Go Wrong?

12y Robin Neifield

What Could Possibly Go Wrong?

Change is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportu...

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The Pain and Peril of Pinterest Promos
Marketing

The Pain and Peril of Pinterest Promos

12y Robin Neifield

The Pain and Peril of Pinterest Promos

A look at the obstacles to marketing on Pinterest. Yet it's still worth the aggravation. Read More...

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Email and Social: A Killer Combo
Marketing

Email and Social: A Killer Combo

12y Robin Neifield

Email and Social: A Killer Combo

How to integrate email with Facebook, Pinterest, LinkedIn, Foursquare, Twitter, and Google+. Part two in a two-part series. Read More...

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The Magical Email-Social Combo
Marketing

The Magical Email-Social Combo

12y Robin Neifield

The Magical Email-Social Combo

Tips to connect your email and social programs for maximum impact. Part one in a two-part series. Read More...

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As Simple As 1, 2, 3
Marketing

As Simple As 1, 2, 3

12y Robin Neifield

As Simple As 1, 2, 3

Does your digital strategy meet one of these three goals? Read More

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Why Bother With Google+?
Marketing

Why Bother With Google+?

12y Robin Neifield

Why Bother With Google+?

Three+ reasons why your business should care about the social networking platform. Read More...

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