Tablets Transform Behaviors Both at Home and at Work
Marketing

Tablets Transform Behaviors Both at Home and at Work

12y Robin Neifield

Tablets Transform Behaviors Both at Home and at Wo...

The tablet shift into the work world is already here. Are you ready? Read More...

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A Few Rules for Finding Digital Discipline
Marketing

A Few Rules for Finding Digital Discipline

12y Robin Neifield

A Few Rules for Finding Digital Discipline

Six rules to achieve a lasting balance between happy digital consumers weighed down with ad exposures and marketers stacking up their conversions and ...

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The Digital All-You-Can-Eat Buffet
Marketing

The Digital All-You-Can-Eat Buffet

12y Robin Neifield

The Digital All-You-Can-Eat Buffet

One of the hardest jobs of marketers is prioritizing our efforts and matching them to business goals while letting go of some things that just don't f...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

12y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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12 Ways to Give Your Brand Advocates a Megaphone
Marketing

12 Ways to Give Your Brand Advocates a Megaphone

12y Robin Neifield

12 Ways to Give Your Brand Advocates a Megaphone

In order to get your customers talking, you have to give them something to talk about. Read More...

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Social Media Learnings From the Front Lines
Marketing

Social Media Learnings From the Front Lines

12y Robin Neifield

Social Media Learnings From the Front Lines

Ten social media life lessons learned in the field. Read More...

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The Real Value of Lifetime Value
Marketing

The Real Value of Lifetime Value

12y Robin Neifield

The Real Value of Lifetime Value

You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your custo...

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2012 Digital Planning Guide
Marketing

2012 Digital Planning Guide

12y Robin Neifield

2012 Digital Planning Guide

Understanding your current state, defining your desired state, and setting your strategy. Read More...

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The Insidious Impact of Project-Based Agency Relationships
Marketing

The Insidious Impact of Project-Based Agency Relationships

12y Robin Neifield

The Insidious Impact of Project-Based Agency Relat...

How short-term relationships are restricting long-term results for agencies and clients alike. Read More...

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Privacy Lessons From Around the Holiday Table
Marketing

Privacy Lessons From Around the Holiday Table

12y Robin Neifield

Privacy Lessons From Around the Holiday Table

Why marketers must find a way to make ad technologies understandable, flexible, and less scary to Grandmom and Uncle Harry. Read More...

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Facebook Advertising - Who Owns It?
Marketing

Facebook Advertising - Who Owns It?

12y Robin Neifield

Facebook Advertising - Who Owns It?

On one side you have media buyers and search pros that live and breathe CPC advertising and on the other you have the social media team who knows the ...

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Using Digital Channels to Listen and Learn
Marketing

Using Digital Channels to Listen and Learn

12y Robin Neifield

Using Digital Channels to Listen and Learn

Eight ways to find out what customers think about your brand. Read More...

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Tips to Harness Urgency in Online Sales
Marketing

Tips to Harness Urgency in Online Sales

13y Robin Neifield

Tips to Harness Urgency in Online Sales

Convincing bargain-shopping consumers that they will have to act fast to get their treasure takes a little trial and error. Read More...

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Tips for Disciplined Site Development
Marketing

Tips for Disciplined Site Development

13y Robin Neifield

Tips for Disciplined Site Development

Is your site in need of a major update? Consider these steps to a successful relaunch. Read More...

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Translating a Brand Spokesperson in Digital
Marketing

Translating a Brand Spokesperson in Digital

13y Robin Neifield

Translating a Brand Spokesperson in Digital

The do's and don'ts when working with a real or animated brand spokesperson. Read More...

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What Brand Brings to Social
Marketing

What Brand Brings to Social

13y Robin Neifield

What Brand Brings to Social

Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Read More...

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Digital Whiplash
Marketing

Digital Whiplash

13y Robin Neifield

Digital Whiplash

Working for a new CEO or consultant? Here are 12 tips for managing change in your organization. Read More...

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One Fish, Two Fish* or Why Social Media Is Not a Complete Answer
Marketing

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

13y Robin Neifield

One Fish, Two Fish* or Why Social Media Is Not a C...

Fishing in the social media watering hole? Here's some food for thought. Read More...

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What Comes After All the Facebook Contests?
Marketing

What Comes After All the Facebook Contests?

13y Robin Neifield

What Comes After All the Facebook Contests?

An overreliance on sweeps and contests may create one of two equally dismal scenarios. Read More...

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The Dirty Dozen - Common Tripping Points in Digital Marketing
Marketing

The Dirty Dozen - Common Tripping Points in Digital Marketing

13y Robin Neifield

The Dirty Dozen - Common Tripping Points in Digita...

The same avoidable mistakes continue to plague companies' online programs. Read More...

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10 Ways Marketing Has Changed Forever
Marketing

10 Ways Marketing Has Changed Forever

13y Robin Neifield

10 Ways Marketing Has Changed Forever

Prioritize or perish: You can't afford to overlook these new realities. Read More...

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Social Media Buzzwords
Marketing

Social Media Buzzwords

13y Robin Neifield

Social Media Buzzwords

These exciting new words should be used cautiously; not to exclude and confuse, but to elucidate. Read More...

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The Case for Creative Integration - Ignore at Your Own Peril
Marketing

The Case for Creative Integration - Ignore at Your Own Peril

13y Robin Neifield

The Case for Creative Integration - Ignore at Your...

Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...

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Search Retargeting - Where Search and Media Meet
Marketing

Search Retargeting - Where Search and Media Meet

13y Robin Neifield

Search Retargeting - Where Search and Media Meet

10 ways to think about search retargeting in your overall plan. Read More...

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Co-Dependency Much?
Marketing

Co-Dependency Much?

13y Robin Neifield

Co-Dependency Much?

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-t...

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Connecting the Dots From Social Media to Revenue
Marketing

Connecting the Dots From Social Media to Revenue

13y Robin Neifield

Connecting the Dots From Social Media to Revenue

Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Read More...

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The Baggage of Long-Term Digital Experience
Marketing

The Baggage of Long-Term Digital Experience

13y Robin Neifield

The Baggage of Long-Term Digital Experience

Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Read More...

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