Customer Experience - Your Most Important Optimization
Marketing

Customer Experience - Your Most Important Optimization

13y Robin Neifield

Customer Experience - Your Most Important Optimiza...

A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your busine...

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The Many Faces of Social Media
Marketing

The Many Faces of Social Media

13y Robin Neifield

The Many Faces of Social Media

Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle...

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13 Tips for Facilitating Viral Uptake
Marketing

13 Tips for Facilitating Viral Uptake

13y Robin Neifield

13 Tips for Facilitating Viral Uptake

While a marketer cannot create a viral phenomenon on behalf of your brand, she can... Read More...

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Not Your Father's PPC
Marketing

Not Your Father's PPC

13y Robin Neifield

Not Your Father's PPC

Pay per click is not just for Google or for search anymore. Read More...

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Snowstorm Marketing – Incorporating Weather Strategies
Marketing

Snowstorm Marketing – Incorporating Weather Strategies

13y Robin Neifield

Snowstorm Marketing – Incorporating Weather Strate...

Weather strategies work because they are by nature real-time, localized, and extremely relevant. Read More...

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Deal Marketing - Using Hyper-Local Deal Sites
Marketing

Deal Marketing - Using Hyper-Local Deal Sites

13y Robin Neifield

Deal Marketing - Using Hyper-Local Deal Sites

Is your site using the foundational strategy of deal sites and the power of group buying? Read More...

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Playing 20 Questions With Your Digital Strategy
Marketing

Playing 20 Questions With Your Digital Strategy

13y Robin Neifield

Playing 20 Questions With Your Digital Strategy

A systematic approach to guide your digital marketing strategy planning. Read More...

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The Quandary of New and Better
Marketing

The Quandary of New and Better

13y Robin Neifield

The Quandary of New and Better

Five ways to manage marketing risks and nine ways to make the right changes - and staying on top of your game. Read More...

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Is the Social Media Department an Oxymoron?
Marketing

Is the Social Media Department an Oxymoron?

13y Robin Neifield

Is the Social Media Department an Oxymoron?

A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Read More...

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Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing
Marketing

Crowdsourcing – An Efficient and Disruptive Force in Digital Marketing

13y Robin Neifield

Crowdsourcing – An Efficient and Disruptive Force ...

Some brand strategies include crowdsourcing. Should yours? Read More...

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Site Socialization - Marketing R3
Marketing

Site Socialization - Marketing R3

14y Robin Neifield

Site Socialization - Marketing R3

A marketer's site no longer serves as the only destination. Often, it's not even the primary one. Read More...

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Taking a Break
Marketing

Taking a Break

14y Robin Neifield

Taking a Break

Nine things to expect when your digital efforts have pause periods or experience wild fluctuations in budgeting or support. Read More...

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Building Blogger-Brand Relationships: A Six-Step Process
Marketing

Building Blogger-Brand Relationships: A Six-Step Process

14y Robin Neifield

Building Blogger-Brand Relationships: A Six-Step P...

How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Read More...

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SEO (Almost Always) First
Marketing

SEO (Almost Always) First

14y Robin Neifield

SEO (Almost Always) First

A look at why SEO should come first from a chronological, priority, and budgeting perspective. Read More...

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Planning for Seasonal Digital Success
Marketing

Planning for Seasonal Digital Success

14y Robin Neifield

Planning for Seasonal Digital Success

Learn 13 ways to factor seasonality into your digital strategy. Read More...

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The New Problems of a New Medium
Marketing

The New Problems of a New Medium

14y Robin Neifield

The New Problems of a New Medium

As in earlier progressions in technology, pain and casualties are the price of advancement. Read More...

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A Handful of Questions Every CEO Should Ask
Marketing

A Handful of Questions Every CEO Should Ask

14y Robin Neifield

A Handful of Questions Every CEO Should Ask

A primer on questions about strategy, budget, and lead gen all CEOs should be able to ask their digital strategy teams. Read More...

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A Mobile Connection to the Real World
Marketing

A Mobile Connection to the Real World

14y Robin Neifield

A Mobile Connection to the Real World

If you want your consumers to better connect with your brand, you need to focus on their home base - their phone. Read More...

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A Dozen Things to Think About When Launching an Online Business
Marketing

A Dozen Things to Think About When Launching an Online Business

14y Robin Neifield

A Dozen Things to Think About When Launching an On...

Starting an online business is not an easy process. Remember these 12 tips when considering starting your own startup. Read More...

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Social Media Clutter: Will Consumers Tune Out?
Marketing

Social Media Clutter: Will Consumers Tune Out?

14y Robin Neifield

Social Media Clutter: Will Consumers Tune Out?

There are limits to a consumer’s ability to sustain meaningful participation in social media across brands and communities. Read More...

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A Word About Content
Marketing

A Word About Content

14y Robin Neifield

A Word About Content

Four major mistakes of overlooking or undervaluing content in your Web development or design project. Read More...

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The Evolution of Social Media Advertising
Marketing

The Evolution of Social Media Advertising

14y Robin Neifield

The Evolution of Social Media Advertising

As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we...

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Modeling Irrational Human Behavior
Marketing

Modeling Irrational Human Behavior

14y Robin Neifield

Modeling Irrational Human Behavior

If most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just...

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Social Media Measurement in the Real World
Marketing

Social Media Measurement in the Real World

14y Robin Neifield

Social Media Measurement in the Real World

Got approval to test a social media marketing initiative? Here's where you should invest and where to skimp on analytics. Read More...

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Mobile #succeed or #fail at SXSW?
Marketing

Mobile #succeed or #fail at SXSW?

14y Robin Neifield

Mobile #succeed or #fail at SXSW?

Are trends and experiences from SXSW any indication of how mobile will evolve in the rest of the United States? Read More...

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Know Your Industry Organizations
Marketing

Know Your Industry Organizations

14y Robin Neifield

Know Your Industry Organizations

What can the IAB and the 4A's do for your digital marketing campaign? Read More...

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Tips for Talking to Your Boss About Social Media
Marketing

Tips for Talking to Your Boss About Social Media

14y Robin Neifield

Tips for Talking to Your Boss About Social Media

Don't let your boss push you into adopting ill-conceived efforts for social media. Instead, take the offensive. Read More...

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