Geo-Targeting: Old School and New School
Marketing

Geo-Targeting: Old School and New School

14y Robin Neifield

Geo-Targeting: Old School and New School

As Google emphasized this week in its Google Buzz announcement, location is an immediate and important relevance enhancer. Read More...

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Dear Client...
Marketing

Dear Client...

14y Robin Neifield

Dear Client...

Ten recommendations to get the best from your digital agency partner. Read More...

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Social Media -- No Casual Undertaking
Marketing

Social Media -- No Casual Undertaking

14y Robin Neifield

Social Media -- No Casual Undertaking

If you open the social media channel, you have to be ready to keep it open. Start with a plan. Read More...

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The Opportunity Cost of a Safe Online Strategy
Marketing

The Opportunity Cost of a Safe Online Strategy

14y Robin Neifield

The Opportunity Cost of a Safe Online Strategy

Like a financial portfolio, an online marketing strategy must be diversified and include some risk. Read More...

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Watch Out, the First Step in Marketing Is Now a Doozy
Marketing

Watch Out, the First Step in Marketing Is Now a Doozy

14y Robin Neifield

Watch Out, the First Step in Marketing Is Now a Do...

The checklist for starting a digital marketing effort requires far more items than ever before. Consider these additional items. Read More...

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Google Is Not a Strategy
Marketing

Google Is Not a Strategy

14y Robin Neifield

Google Is Not a Strategy

If you think the content network on Google means you're reaching the Internet universe, you're mistaken. Read More...

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Digital Marketing Dilemmas
Marketing

Digital Marketing Dilemmas

14y Robin Neifield

Digital Marketing Dilemmas

Ten recommendations for overcoming planning obstacles in your digital approach for 2010. Read More...

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The Currently Mythical Unified Device
Marketing

The Currently Mythical Unified Device

14y Robin Neifield

The Currently Mythical Unified Device

What happens when we begin to consume all online content, ad impressions, or other digital influences on a single device? Read More...

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Interactive Marketing 101: Q&A
Marketing

Interactive Marketing 101: Q&A

14y Robin Neifield

Interactive Marketing 101: Q&A

Answers to the most common questions from clients just getting started in digital marketing. Read More...

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Promoting Open, Flexible, and Empowered Offices
Marketing

Promoting Open, Flexible, and Empowered Offices

15y Robin Neifield

Promoting Open, Flexible, and Empowered Offices

Open floor plans, shared virtual work environments are contributing to business success. Here's how. Read More...

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Consumer Shopping Engines: An Exercise in Frustration
Marketing

Consumer Shopping Engines: An Exercise in Frustration

15y Robin Neifield

Consumer Shopping Engines: An Exercise in Frustrat...

A wish list for the shopping engines. Read More...

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Retargeting: A Go-To Option?
Marketing

Retargeting: A Go-To Option?

15y Robin Neifield

Retargeting: A Go-To Option?

Retargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it. Read More...

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Marketing Strategy: Time for Long-Term Thinking
Marketing

Marketing Strategy: Time for Long-Term Thinking

15y Robin Neifield

Marketing Strategy: Time for Long-Term Thinking

During the economic recession, many businesses put long-term plans for brand building on the back burner. It's time to return them to the front burner...

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Desperately Seeking Personal Brand
Marketing

Desperately Seeking Personal Brand

15y Robin Neifield

Desperately Seeking Personal Brand

Are you a passionate social media practitioner or an ego-driven pretender? Six ways to tell the difference. Read More...

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Finding Inspiration for Digital Marketing
Marketing

Finding Inspiration for Digital Marketing

15y Robin Neifield

Finding Inspiration for Digital Marketing

In search of ideas that drive results? Here are one dozen ways to help develop game-changing digital campaign ideas. Read More...

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Making Smart Trade-Offs in Digital Budgeting
Marketing

Making Smart Trade-Offs in Digital Budgeting

15y Robin Neifield

Making Smart Trade-Offs in Digital Budgeting

Six factors to consider when managing a digital marketing budget. Read More...

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Fighting Human Nature for a Bigger Share of the Search Pie
Marketing

Fighting Human Nature for a Bigger Share of the Search Pie

15y Robin Neifield

Fighting Human Nature for a Bigger Share of the Se...

Microsoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google ...

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Social Media: Seduced by the New?
Marketing

Social Media: Seduced by the New?

15y Robin Neifield

Social Media: Seduced by the New?

Is social media just a fad or a legitimate new marketing strategy? Read More...

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A New Generation of Marketers Faces New Challenges
Marketing

A New Generation of Marketers Faces New Challenges

15y Robin Neifield

A New Generation of Marketers Faces New Challenges

Online marketing careers: nine factors to consider in this era of connectedness. Read More...

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Link Love: How to Get It, How to Keep It
Marketing

Link Love: How to Get It, How to Keep It

15y Robin Neifield

Link Love: How to Get It, How to Keep It

Pining for link love? Follow these tips for getting it...and keeping it. Read More...

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Social Media Advice for Brands From a Wal-Mart Elevenmom
Marketing

Social Media Advice for Brands From a Wal-Mart Elevenmom

15y Robin Neifield

Social Media Advice for Brands From a Wal-Mart Ele...

Can Wal-Mart guide a conversation with mom bloggers without intruding? Read More...

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At the Intersection of Search and Social
Marketing

At the Intersection of Search and Social

15y Robin Neifield

At the Intersection of Search and Social

Why social media, organic search, and paid search campaigns must be integrated. Read More...

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Spring Cleaning Your Online Marketing Strategy
Marketing

Spring Cleaning Your Online Marketing Strategy

15y Robin Neifield

Spring Cleaning Your Online Marketing Strategy

Reviewing online marketing programs only once a year is no longer good enough. Here are eight places to look. Read More...

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The Corporate Face on Facebook
Marketing

The Corporate Face on Facebook

15y Robin Neifield

The Corporate Face on Facebook

Facebook is helping corporations build awareness, provide enhanced customer service, and engage both employees and customers in the online experience....

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Behavioral Ad Guidelines: Compliance May Be Challenging
Marketing

Behavioral Ad Guidelines: Compliance May Be Challenging

15y Robin Neifield

Behavioral Ad Guidelines: Compliance May Be Challe...

Not sure if your online marketing strategies comply with the FTC's self-regulatory principles? Here are some common-sense tips for protecting customer...

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Digital Marketing to Today's Super-Consumers
Marketing

Digital Marketing to Today's Super-Consumers

15y Robin Neifield

Digital Marketing to Today's Super-Consumers

Moms spend nearly $1.6 trillion annually. How are you targeting these super-consumers? Read More...

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Improving Marketing Design and the Consumer Experience
Marketing

Improving Marketing Design and the Consumer Experience

15y Robin Neifield

Improving Marketing Design and the Consumer Experi...

Digital marketers must understand technology options. Here's a look at two. Read More...

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