Are Free Tools Worth the Cost?
Marketing

Are Free Tools Worth the Cost?

15y Robin Neifield

Are Free Tools Worth the Cost?

Technically, you could execute search engine optimization and social media marketing initiatives for free, but the do-it-yourself kit comes with a big...

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What Behavioral Marketing Is Not
Data insights

What Behavioral Marketing Is Not

15y Robin Neifield

What Behavioral Marketing Is Not

Behavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Read More...

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Invest in Digital Marketing in Down Markets
Data insights

Invest in Digital Marketing in Down Markets

15y Robin Neifield

Invest in Digital Marketing in Down Markets

Nine reasons smart companies invest in digital marketing and advertising when budgets get tight. Read More...

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A Behavioral Targeting Meltdown?
Data insights

A Behavioral Targeting Meltdown?

16y Robin Neifield

A Behavioral Targeting Meltdown?

For a reality check on behavioral marketing's health, watch these three key indicators. Read More...

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Holiday Behavioral Targeting Wish List
Data insights

Holiday Behavioral Targeting Wish List

16y Robin Neifield

Holiday Behavioral Targeting Wish List

A marketer identifies what she'd like to see in behavioral targeting. Read More...

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We Need a New Scorecard
Data insights

We Need a New Scorecard

16y Robin Neifield

We Need a New Scorecard

The behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...

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Behavioral Targeting Distortion
Data insights

Behavioral Targeting Distortion

16y Robin Neifield

Behavioral Targeting Distortion

How do we know we're seeing the full picture? Read More

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Taking Behavioral Targeting Over the Border
Data insights

Taking Behavioral Targeting Over the Border

16y Robin Neifield

Taking Behavioral Targeting Over the Border

Behavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...

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Why Behavioral Marketers Should Care About Yahoo's Future
Data insights

Why Behavioral Marketers Should Care About Yahoo's Future

16y Robin Neifield

Why Behavioral Marketers Should Care About Yahoo's...

As search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...

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Behavioral Targeting for Slashed Budgets
Data insights

Behavioral Targeting for Slashed Budgets

16y Robin Neifield

Behavioral Targeting for Slashed Budgets

Your marketing budgets may be getting slashed, but your consumers' budgets have taken a bigger, more personal hit. What does that mean for their behav...

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Spring Cleaning...for Cookies?
Data insights

Spring Cleaning...for Cookies?

16y Robin Neifield

Spring Cleaning...for Cookies?

Users are still wiping out cookies, leaving marketers the crumbs. Read More...

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The Next Step for Behavioral Targeting: Social Media?
Data insights

The Next Step for Behavioral Targeting: Social Media?

16y Robin Neifield

The Next Step for Behavioral Targeting: Social Med...

How behavioral marketing works on one social advertising network that serves 100 million ads a day. Read More...

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Using Behavioral Targeting to Survive and Thrive in a Weakened Economy
Data insights

Using Behavioral Targeting to Survive and Thrive in a Weakened Economy

16y Robin Neifield

Using Behavioral Targeting to Survive and Thrive i...

When the pressure's on, behavioral targeting can ensure no marketing dollar is wasted. Read More...

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A Magic Bullet for Behavioral Targeting Challenges? Think Again
Data insights

A Magic Bullet for Behavioral Targeting Challenges? Think Again

16y Robin Neifield

A Magic Bullet for Behavioral Targeting Challenges...

Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Read More...

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Making Your Site Behavioral Targeting Friendly
Data insights

Making Your Site Behavioral Targeting Friendly

16y Robin Neifield

Making Your Site Behavioral Targeting Friendly

What makes a good site for behavioral targeting? Read More...

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Behavioral Marketing: A Look Ahead to 2008
Data insights

Behavioral Marketing: A Look Ahead to 2008

16y Robin Neifield

Behavioral Marketing: A Look Ahead to 2008

Ad network Collective Media's CEO offers tips for working with clients to ensure success with behavioral targeting. Read More...

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Facebook Fallout: Balancing Innovation, Information Use
Data insights

Facebook Fallout: Balancing Innovation, Information Use

16y Robin Neifield

Facebook Fallout: Balancing Innovation, Informatio...

Following Facebook's controversial ad-targeting program, Beacon, here are six ground rules for advertisers and publishers to adhere to when they condu...

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Online Display Advertising Needs Better PR
Data insights

Online Display Advertising Needs Better PR

16y Robin Neifield

Online Display Advertising Needs Better PR

Is betting on search marketing a sure thing or shortsighted? Read More...

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Do Not Track: Power to the People?
Data insights

Do Not Track: Power to the People?

16y Robin Neifield

Do Not Track: Power to the People?

The online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Read More...

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Retargeting Burnout: Get Behavioral Back on Track
Data insights

Retargeting Burnout: Get Behavioral Back on Track

16y Robin Neifield

Retargeting Burnout: Get Behavioral Back on Track

Put your brand in a new environment, mix up the buy, shift strategies, and pull in more high-quality traffic to reverse the negative trends. Read More...

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The Painful Part of Behavioral: Tagging
Data insights

The Painful Part of Behavioral: Tagging

17y Robin Neifield

The Painful Part of Behavioral: Tagging

A behavioral targeting campaign's success hinges on obsessive attention to tags. Read More...

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Is Behavioral Targeting an Online Generic?
Data insights

Is Behavioral Targeting an Online Generic?

17y Robin Neifield

Is Behavioral Targeting an Online Generic?

What does "behavioral" mean, anyway? Read More

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Using Behavioral Targeting for Cross- and Up-Sell
Data insights

Using Behavioral Targeting for Cross- and Up-Sell

17y Robin Neifield

Using Behavioral Targeting for Cross- and Up-Sell

How retailers can cross- and up-sell to new and returning customers during the holiday shopping season. Read More...

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Behavioral Targeting's Role Broadens in Social Networking
Data insights

Behavioral Targeting's Role Broadens in Social Networking

17y Robin Neifield

Behavioral Targeting's Role Broadens in Social Net...

Social network profiles can contain a wealth of information about an individual. What value does that data hold for marketers? Read More...

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Behavioral on a Shoestring?
Data insights

Behavioral on a Shoestring?

17y Robin Neifield

Behavioral on a Shoestring?

Behavioral targeting is all the rage. But can you do it on a shoestring? Read More...

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Power Players Making Privacy Strides?
Data insights

Power Players Making Privacy Strides?

17y Robin Neifield

Power Players Making Privacy Strides?

Now that the big boys are in the behavioral marketing game, the rules are changing. Read More...

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Peek-a-Boo Networks
Data insights

Peek-a-Boo Networks

17y Robin Neifield

Peek-a-Boo Networks

Transparency in behaviorally targeted network campaigns. Read More

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