Updating the Marketing Model
Data insights

Updating the Marketing Model

17y Robin Neifield

Updating the Marketing Model

It may not look anything like the classic funnel. Read More

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Leverage Rich Media for Behavioral Targeting
Data insights

Leverage Rich Media for Behavioral Targeting

17y Robin Neifield

Leverage Rich Media for Behavioral Targeting

Who's capturing rich media data, what are they doing with it, and how does it affect the consumer? Read More...

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Collaborative Approaches to Behavioral Targeting
Data insights

Collaborative Approaches to Behavioral Targeting

17y Robin Neifield

Collaborative Approaches to Behavioral Targeting

Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Read Mor...

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What Are Your Competitors Up To?
Data insights

What Are Your Competitors Up To?

17y Robin Neifield

What Are Your Competitors Up To?

Evaluating competitors' targeting strategies can help improve your Web marketing efforts. Read More...

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Is Behavioral Targeting Held to a Higher Online Standard?
Data insights

Is Behavioral Targeting Held to a Higher Online Standard?

17y Robin Neifield

Is Behavioral Targeting Held to a Higher Online St...

Web marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. Read More...

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Behavioral Targeting Opt-Out: What's the Real Deal?
Data insights

Behavioral Targeting Opt-Out: What's the Real Deal?

17y Robin Neifield

Behavioral Targeting Opt-Out: What's the Real Deal...

Striking a balance between trust and effective marketing. Read More...

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Search Retargeting: It's Ready
Data insights

Search Retargeting: It's Ready

17y Robin Neifield

Search Retargeting: It's Ready

If you haven't already, it's time to step into search retargeting. What it is, and how to use it. Read More...

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Campaign Results: Embrace the Entire Picture
Data insights

Campaign Results: Embrace the Entire Picture

17y Robin Neifield

Campaign Results: Embrace the Entire Picture

Factors that influence campaign results extend beyond the basic elements of a media buy. Read More...

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Post-Campaign Insights
Data insights

Post-Campaign Insights

17y Robin Neifield

Post-Campaign Insights

How to leverage the data once the campaign is over to inform both on- and offline marketing efforts. Read More...

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Behavioral Targeting: Fad or Essential?
Data insights

Behavioral Targeting: Fad or Essential?

17y Robin Neifield

Behavioral Targeting: Fad or Essential?

Obstacles that could potentially hinder behavioral marketing's progress. Read More...

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The Cocktail Party Question Has Changed
Data insights

The Cocktail Party Question Has Changed

17y Robin Neifield

The Cocktail Party Question Has Changed

After you tell people you're in interactive marketing, how do you respond to the follow-on question? Read More...

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The Behavioral Targeting Year in Review, Part 2
Data insights

The Behavioral Targeting Year in Review, Part 2

17y Robin Neifield

The Behavioral Targeting Year in Review, Part 2

Growth brings challenges. So, all you publishers and networks out there, how will you help us cope? Read More...

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The Behavioral Targeting Year in Review, Part 1
Data insights

The Behavioral Targeting Year in Review, Part 1

17y Robin Neifield

The Behavioral Targeting Year in Review, Part 1

Networks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...

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To Agency or Not To Agency
Data insights

To Agency or Not To Agency

17y Robin Neifield

To Agency or Not To Agency

You can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. R...

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Planting the Seeds of Our Future
Data insights

Planting the Seeds of Our Future

17y Robin Neifield

Planting the Seeds of Our Future

Two ways academia can contribute to behavioral targeting's (and marketing's) future. Read More...

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The Best Behavioral Targeting Approach
Data insights

The Best Behavioral Targeting Approach

17y Robin Neifield

The Best Behavioral Targeting Approach

Using behavioral targeting to find new customers and reach existing ones. Read More...

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The Great View-Through Debate
Data insights

The Great View-Through Debate

17y Robin Neifield

The Great View-Through Debate

Chances are, you aren't doing behavioral targeting in isolation. You'll need to appropriately attribute credit for that program. Read More...

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Using Sophisticated Targeting Technology for Kids
Data insights

Using Sophisticated Targeting Technology for Kids

17y Robin Neifield

Using Sophisticated Targeting Technology for Kids

Does targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Read More...

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Behavioral Targeting Conversation Starters
Data insights

Behavioral Targeting Conversation Starters

18y Robin Neifield

Behavioral Targeting Conversation Starters

Eight key messages every new behavioral marketing candidate needs to hear. Read More...

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Negotiating a Behavioral Targeting Program
Data insights

Negotiating a Behavioral Targeting Program

18y Robin Neifield

Negotiating a Behavioral Targeting Program

If this is your first time planning a behavioral A step-by-step guide for getting a successful campaign off the ground. Read More...

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E-Mail Marketing: Behavioral Targeting by Default?
Data insights

E-Mail Marketing: Behavioral Targeting by Default?

18y Robin Neifield

E-Mail Marketing: Behavioral Targeting by Default?

Behavioral targeting and e-mail: a match made in heaven -- so long as users sign the prenup. Read More...

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What Parents Know About Behavioral Targeting
Data insights

What Parents Know About Behavioral Targeting

18y Robin Neifield

What Parents Know About Behavioral Targeting

Dr. Spock can teach more about behavioral marketing than you might thing. Read More...

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Behavioral Targeting: In the Consumer's Shoes
Data insights

Behavioral Targeting: In the Consumer's Shoes

18y Robin Neifield

Behavioral Targeting: In the Consumer's Shoes

From a consumer perspective, behavioral targeting should feel like finding a five-dollar bill on the street. Read More...

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Is Q4 Consumer Behavior Aberrant?
Data insights

Is Q4 Consumer Behavior Aberrant?

18y Robin Neifield

Is Q4 Consumer Behavior Aberrant?

'Tis the season to be speculating on the all-important Q4 strategy. Marketers who spend differently (not just more) may win the game. What to do now t...

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Match Retailer Objectives to Behavioral Targeting Tactics
Data insights

Match Retailer Objectives to Behavioral Targeting Tactics

18y Robin Neifield

Match Retailer Objectives to Behavioral Targeting ...

Three common objectives for e-tailers and how behavioral targeting programs can support them. Read More...

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Behavioral Targeting: The Network Model and Beyond, Part 2
Data insights

Behavioral Targeting: The Network Model and Beyond, Part 2

18y Robin Neifield

Behavioral Targeting: The Network Model and Beyond...

Pros and cons of behavioral targeting on networks,portals, and individual sites. Last of a two-part series. Read More...

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Behavioral Targeting: The Network Model and Beyond, Part 1
Data insights

Behavioral Targeting: The Network Model and Beyond, Part 1

18y Robin Neifield

Behavioral Targeting: The Network Model and Beyond...

Pros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...

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