E-Gov't Growing, Phone Still Preferred
Ad Industry Metrics

E-Gov't Growing, Phone Still Preferred

20y Robyn Greenspan

E-Gov't Growing, Phone Still Preferred

Those who interact with some level of government are more comfortable using non-electronic communication methods, particularly if the reason for conta...

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Bluestreak Debuts Data Solution
Media

Bluestreak Debuts Data Solution

20y Robyn Greenspan

Bluestreak Debuts Data Solution

The Newport, RI-based marketing solutions firm adds integrated analytics to its collection of Ion technology tools. Read More...

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Web Site Spending Picks Up
Marketing

Web Site Spending Picks Up

20y Robyn Greenspan

Web Site Spending Picks Up

Organizations are planning major Web site development initiatives for 2004 that will focus on improving usability and enhancing the customer experienc...

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Mobile Phones Move Beyond Voice
Data insights

Mobile Phones Move Beyond Voice

20y Robyn Greenspan

Mobile Phones Move Beyond Voice

'The network effect' spurs adoption of mobile messaging, digital imaging, and wireless Internet services. Read More...

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Gays Access News, Influenced by Ads
Audience

Gays Access News, Influenced by Ads

20y Robyn Greenspan

Gays Access News, Influenced by Ads

Active Internet usage combined with high voter registration numbers and above-average median household income, makes the gay, lesbian, and bisexual co...

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The Deadly Duo: Spam and Viruses, April 2004
Data insights

The Deadly Duo: Spam and Viruses, April 2004

20y Robyn Greenspan

The Deadly Duo: Spam and Viruses, April 2004

The spam volume is rising, e-mail trust is eroding, and viruses are rampant, but Internet users are sending more legitimate messages and CAN-SPAM is m...

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DoubleClick: Q1 2004 Ads Richer, Engaging
Media

DoubleClick: Q1 2004 Ads Richer, Engaging

20y Robyn Greenspan

DoubleClick: Q1 2004 Ads Richer, Engaging

DoubleClick's Q1 2004 Ad Serving Trend Report reveals an increase in rich media ads and provides a first time look at audience interaction. Read More...

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Moms Find Time Online
Audience

Moms Find Time Online

20y Robyn Greenspan

Moms Find Time Online

Mothers are squeezing 38 hours of living into their busy days by using the Internet as an organizational and time management tool. In turn, families a...

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Online Teens Shape Trends
Media

Online Teens Shape Trends

20y Robyn Greenspan

Online Teens Shape Trends

Identified as an influential group, 12 to 17 year-olds are expected to spend nearly $8.5 billion online in 2008. Read More...

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Making Room for Home Theaters
Audience

Making Room for Home Theaters

20y Robyn Greenspan

Making Room for Home Theaters

Enthusiasts are enjoying digital and video entertainment from the comforts of home, spurring high-tech hardware growth. Read More...

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Ford F-150 Drives Away With Online Success
Media

Ford F-150 Drives Away With Online Success

20y Robyn Greenspan

Ford F-150 Drives Away With Online Success

Researchers reveal insights from the blockbuster Ford F-150 launchcampaign. Read More...

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MP3 Libraries Limited, Downloading Increases
Audience

MP3 Libraries Limited, Downloading Increases

20y Robyn Greenspan

MP3 Libraries Limited, Downloading Increases

Even though more Internet users are swapping music files, a download slowdown is evident. Read More...

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Searching for Balance
Marketing

Searching for Balance

20y Robyn Greenspan

Searching for Balance

Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. Read More...

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Women Rely on Net for Work/Life Balance
Media

Women Rely on Net for Work/Life Balance

20y Robyn Greenspan

Women Rely on Net for Work/Life Balance

Women are juggling their Internet time between home and office activities, while also shifting their media usage formats. Read More...

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Personal Surfing Just Part of the Workday
Audience

Personal Surfing Just Part of the Workday

20y Robyn Greenspan

Personal Surfing Just Part of the Workday

Internet usage for personal reasons has become as habitual as morning coffee, as employees are nearly evenly split between choosing their connection o...

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Denmark Deemed Most "E-Ready"
Audience

Denmark Deemed Most "E-Ready"

20y Robyn Greenspan

Denmark Deemed Most "E-Ready"

Scandinavian countries are considered the most adept at incorporating the Internet into daily lives. Read More...

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Global Adspend Heats Up; Internet to See Benefit
Media

Global Adspend Heats Up; Internet to See Benefit

20y Robyn Greenspan

Global Adspend Heats Up; Internet to See Benefit

Fueled by four major events, total advertising expenditure in eight countries is expected to top $259 million through 2004. Read More...

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Consumers Becoming Marketing-Resistant
Ad Industry Metrics

Consumers Becoming Marketing-Resistant

20y Robyn Greenspan

Consumers Becoming Marketing-Resistant

A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. Read Mor...

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Income, Tenure, Age Spurs Online Banking
Marketing

Income, Tenure, Age Spurs Online Banking

20y Robyn Greenspan

Income, Tenure, Age Spurs Online Banking

Younger adults, those with high household incomes, and Web veterans are the most comfortable with managing their finances online. Read More...

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Media Lifestyles of the 18 to 34 Year-Olds
Media

Media Lifestyles of the 18 to 34 Year-Olds

20y Robyn Greenspan

Media Lifestyles of the 18 to 34 Year-Olds

Under observation, this highly sought after demographic group often used media in tandem with one another, alternating between foreground and backgrou...

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E-Marketers Not Fully CAN-SPAM Compliant
Media

E-Marketers Not Fully CAN-SPAM Compliant

20y Robyn Greenspan

E-Marketers Not Fully CAN-SPAM Compliant

Fully one-third of e-marketing messages don't meet the federal law's requirements, making marketers susceptible to legal action. Read More...

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Tax Stats 2004
Marketing

Tax Stats 2004

20y Robyn Greenspan

Tax Stats 2004

Filing online has become a growing trend, allowing taxpayers to complete their taxes and get their refunds way before deadline. Read More...

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PCs Monitored, E-mail Bugged
Media

PCs Monitored, E-mail Bugged

20y Robyn Greenspan

PCs Monitored, E-mail Bugged

Research reveals an average of 28 pieces of spyware per computer,and half of spam filled with activity-tracking beacons. Read More...

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The Broadband Tipping Point
Data insights

The Broadband Tipping Point

20y Robyn Greenspan

The Broadband Tipping Point

Propelled by a surge in DSL subscriptions, more than half of American Internet users have high-speed access. Read More...

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Streaming More Mainstream
Audience

Streaming More Mainstream

20y Robyn Greenspan

Streaming More Mainstream

Audio and video Internet usage grew through 2003 and the first quarter of 2004, with music and news as the stream leaders. Read More...

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Online Hispanics Adopt, Adapt
Media

Online Hispanics Adopt, Adapt

20y Robyn Greenspan

Online Hispanics Adopt, Adapt

This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. Read More...

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Net Attracts Health-Seeking Surfers
Audience

Net Attracts Health-Seeking Surfers

20y Robyn Greenspan

Net Attracts Health-Seeking Surfers

More than half of the total U.S. adult population seeks health information online, but a scant few are willing to pay for a Web consultation with a ph...

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