As semantic search evolves it will become more important to focus on picking the right keywords based on user intent and mapping them to relevant content.
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A look at several analytics factors you can study to get a better idea of keyword performance aside from just ranking.
Keyword research can provide valuable insights that can kick-start your creative juices.
Develop a keyword strategy that will have a much higher success rate and provide you with the results you are looking for.
Build out your editorial calendar, review past results, reaffirm business and channel goals, and double-check your tool sets.