You need quiet to plan strategy; here's how to get it

You need quiet to plan strategy; here's how to get it

7y Ryan Phelan

You need quiet to plan strategy; here's how to get...

As I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...

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10 email transgressions your mom would ground you for (if she were your boss)

10 email transgressions your mom would ground you for (if she were your boss)

7y Ryan Phelan

10 email transgressions your mom would ground you ...

Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. Read More...

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When should you use confirmed opt-in?

When should you use confirmed opt-in?

7y Ryan Phelan

When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...

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What did we learn from the 2016 US election? Not what you think

What did we learn from the 2016 US election? Not what you think

7y Ryan Phelan

What did we learn from the 2016 US election? Not w...

As the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificate...

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A motivational message for retail email marketers (and everyone else, too)

A motivational message for retail email marketers (and everyone else, too)

7y Ryan Phelan

A motivational message for retail email marketers ...

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...

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Four predictions for email marketing in 2017

Four predictions for email marketing in 2017

7y Ryan Phelan

Four predictions for email marketing in 2017

Here's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...

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'Creepy data' goes bump in the night

'Creepy data' goes bump in the night

7y Ryan Phelan

'Creepy data' goes bump in the night

Halloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...

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Four 'occasional use' strategies to make your emails cool again

Four 'occasional use' strategies to make your emails cool again

7y Ryan Phelan

Four 'occasional use' strategies to make your emai...

A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...

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How 'Next Logical Product' could trigger more email success

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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What the Verizon/Yahoo deal means for the future of email marketing

What the Verizon/Yahoo deal means for the future of email marketing

8y Ryan Phelan

What the Verizon/Yahoo deal means for the future o...

Nobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...

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List-growth strategies that break through your acquisition barriers

List-growth strategies that break through your acquisition barriers

8y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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Better email acquisition is key for big data success

Better email acquisition is key for big data success

8y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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How incremental innovation drives email evolution

How incremental innovation drives email evolution

8y Ryan Phelan

How incremental innovation drives email evolution

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...

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How marketers can avoid poor customer service within the email industry

How marketers can avoid poor customer service within the email industry

8y Ryan Phelan

How marketers can avoid poor customer service with...

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...

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