As I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...
View articleGrowing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. Read More...
View articleAs an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don't. Read More...
View articleAs the United States makes way for a new resident in the White House, I've been thinking about the election that led up to it. Others have pontificate...
View articleWith Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we're now headlong into the all-holiday-all-the-time stream. An...
View articleHere's what will happen with email in 2017: nothing is going to change until we as marketers change how we think about email. Read More...
View articleHalloween is a scary time for me and not because I fear hundreds of kids banging on my door and hollering for candy. I’m terrified that they won...
View articleA lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, you probably wonder, “When do I get t...
View articleAs consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...
View articleNobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...
View articleMarketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
View articleCustomer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attribu...
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