WeChat Official Accounts and What This Means for Marketers

WeChat Official Accounts and What This Means for Marketers

10y Rudi Leung

WeChat Official Accounts and What This Means for M...

As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Read More...

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Instagram's '15 Seconds of Fame'

Instagram's '15 Seconds of Fame'

11y Rudi Leung

Instagram's '15 Seconds of Fame'

Does a 15-second video ad work on Instagram? Read More

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7 Vine Tips for Marketers

7 Vine Tips for Marketers

11y Rudi Leung

7 Vine Tips for Marketers

Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and pu...

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3 Best Practices for WeChat Marketing

3 Best Practices for WeChat Marketing

11y Rudi Leung

3 Best Practices for WeChat Marketing

Most marketers are still figuring out how to engage customers on Mobile Instant Messaging. Read More...

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10 FAQs on WeChat for Marketers

10 FAQs on WeChat for Marketers

11y Rudi Leung

10 FAQs on WeChat for Marketers

Should marketers open a WeChat account for their brand? Read More...

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From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

From Social to Mockumentary: The Marketing Journey of Benefit Cosmetics

12y Rudi Leung

From Social to Mockumentary: The Marketing Journey...

In Shanghai to attend the premiere of my client's new film, I quizzed the company about its social media strategy. Read More...

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5 Lessons I Learned From an Auntie About Social Media Marketing

5 Lessons I Learned From an Auntie About Social Media Marketing

12y Rudi Leung

5 Lessons I Learned From an Auntie About Social Me...

During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Read More...

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Viral Marketing Success Is About Conversations (Not the Number of Hits)

Viral Marketing Success Is About Conversations (Not the Number of Hits)

12y Rudi Leung

Viral Marketing Success Is About Conversations (No...

We created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Read More...

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5 Instagram Tactics for Brands

5 Instagram Tactics for Brands

13y Rudi Leung

5 Instagram Tactics for Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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5 Instagram Tactics For Brands

5 Instagram Tactics For Brands

13y Rudi Leung

5 Instagram Tactics For Brands

Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Read More...

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5 Tactics to Live Weibo (Tweet) an Event

5 Tactics to Live Weibo (Tweet) an Event

13y Rudi Leung

5 Tactics to Live Weibo (Tweet) an Event

Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Read More...

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7 Steps to Start Weibo-ing for Marketers

7 Steps to Start Weibo-ing for Marketers

13y Rudi Leung

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China. Read More...

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5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

5 Reasons Why Marketers Should Be A Weibo-er (Microblogger)

13y Rudi Leung

5 Reasons Why Marketers Should Be A Weibo-er (Micr...

Brand marketers and PR professionals should use Weibo to engage with customers in Greater China, here are five factors to consider. Read More...

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5 Tactics to Engage Your Fans on Facebook

5 Tactics to Engage Your Fans on Facebook

13y Rudi Leung

5 Tactics to Engage Your Fans on Facebook

Are you managing your company's Facebook brand page? Consider these 5 winning tactics. Read More...

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5 Reasons Why Sina Weibo Is Different From Twitter

5 Reasons Why Sina Weibo Is Different From Twitter

13y Rudi Leung

5 Reasons Why Sina Weibo Is Different From Twitter

In the world of microblogging, not all 140 characters are created equal. Read More...

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Five Inconvenient Truths of 'Viral Video'

Five Inconvenient Truths of 'Viral Video'

13y Rudi Leung

Five Inconvenient Truths of 'Viral Video'

Before you start producing a viral video, here are five points to consider. Read More...

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Is Jiepang the Answer to Foursquare in the Chinese Market?

Is Jiepang the Answer to Foursquare in the Chinese Market?

13y Rudi Leung

Is Jiepang the Answer to Foursquare in the Chinese...

Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Read More...

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7 Sins of Social Media Marketers

7 Sins of Social Media Marketers

13y Rudi Leung

7 Sins of Social Media Marketers

Here are seven ways how not to do your social media campaign. Read More...

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