As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each.
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Does a 15-second video ad work on Instagram?
Since Vine launched in February, fashion and entertainment marketers have been experimenting different ways to produce their six-second stories and publishing them via their social networks.
Most marketers are still figuring out how to engage customers on Mobile Instant Messaging.
Should marketers open a WeChat account for their brand?