Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.
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These days marketers have a new set of challenges when trying to connect with customers. How can you build a loyal following?
Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques.
Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice.
Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand.